- Zero Cost Program requires no upfront expenditure from customer
- Cost savings and environmental friendliness make for ready market
- Debut as retail electricity provider complements energy savings solutions
If, as one quip goes, “A bargain is something you can’t use at a price you can’t resist,” then the steal of a deal Zenergy Brands, Inc. (OTCQB: ZNGY) is offering has to be an anomaly because of its undoubted usefulness. The Texas-based outfit offers a suite of cost-saving energy solutions to customers across America. Its Zero Cost Program allows corporate clients to upgrade their energy devices to more efficient, cost-reducing appliances, at no additional expense. The program reduces utility bills by 20-60 percent on average by furnishing energy conservation, smart controls and efficiency-based products and services to residential, commercial, industrial and municipal end-use customers. With both individual and corporate customers more environmentally aware and cost-conscious than ever before, Zenergy’s energy-saving solutions are likely to find a ready market. Having become a utility company via its acquisition of a Retail Electric Provider (REP), the company plans to deliver retail energy as well.
Zenergy’s Zero Cost Program is the real deal. Most “save money” promotions involve an outlay of cash, justified by the fictional claim, “You can’t afford NOT to buy!” However, the Zero Cost Program is different, requiring no upfront expense. It is a turnkey solution, which enables the upgrade of older, inefficient energy infrastructure and allows for the retrofitting of HVAC and refrigeration motor controllers, load factor improvement technologies, building automation systems, weatherization-based technologies, smart controls, LED lighting and other energy-saving solutions, all at no upfront cost to the customer.
The Zero Cost Program was developed based on an industry standard agreement known as a Managed Energy Services Agreement (“MESA”). Under the MESA, Zenergy acts as an intermediary between the customer and the utility and develops, procures financing for, and installs and maintains energy efficiency measures and equipment at the client’s facilities. The MESA is expected to last a minimum of five years, with an average of a seven-year duration. A MESA is a variation of an Energy Services Agreement (ESA), which is rapidly gaining popularity.
Under an ESA, an energy provider sets a floor for the customer’s energy consumption and lays out projected savings after retrofitting. After the retrofits are installed, actual energy and cost savings are measured. The customer then pays the ESA provider a charge per unit of energy saved that is set below its baseline utility price, resulting in immediate reduced operating expenses. The ESA payment can be structured either as a percentage of the customer’s utility rate or as a fixed dollar amount per kilowatt-hour saved. The ESA provider retains ownership and maintains the equipment throughout the ESA to ensure reliability and performance.
New efficiency measures can be added throughout the duration of the contract, at the end of which, the customer can elect to purchase the equipment at fair market value, extend the contract or return the equipment. Unlike an ESA, under a MESA, the energy provider assumes the broader energy management of a customer’s facility, including the responsibility for utility bills.
With the announcement of its recent acquisition of Enertrade Electric, a Texas-based Retail Electric Provider (http://nnw.fm/SAol7), Zenergy can now provide that broader range of services. Its Zero Cost Program is also taking off; the company announced that it had signed up several new clients this year, one of which is Tanglewood Resort & Conference Center (http://nnw.fm/Ew2iI). Through its Zero Cost Program, Zenergy will provide an entire suite of conservation-based products and services to enable the Tanglewood facility to achieve its sustainability goals while hoping to enjoy a positive bottom line as well.
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