Look for Mobile to put Ad Tech back in the spotlight for 2017
Google (NASDAQ: GOOG) and Facebook (NASDAQ: FB) have become so engrained into our psyche that, if you ask the next one hundred people that you speak with, it’s very likely that every one of them will say that they’re familiar with these sites and most will say that these sites are a regular part of their desktop activity. Conversely, if you ask those same people about ad tech, none of them will have a clue about it, yet, without ad tech, these giants would probably still be figuring out how to monetize their platforms. Today’s ad tech companies are a…