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Infographics (a clipped compound of “information” and “graphics”) have a major role to play in your marketing strategy. These information powerhouses cleverly combine design, text and images to communicate sometimes complex data in a concise, visually appealing format. They allow you to tell your story without overwhelming the senses, as Barbara M. Miller and Brooke Barnett noted in an article published by Newspaper Research Journal.

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts… Combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”

Infographic Examples

At NetworkNewsWire, we specialize in delivering high quality content that spans all mediums – from acutely researched articles to professional audio interviews and more – so it should come as no surprise that we offer great infographics to coincide with our clients’ most exciting news and developments. Let us put this important tool to work for you!

Your business can benefit from the use of infographics, and here’s why:

  • Demonstrate your Expertise
    No one understands your industry better than your team. Putting this knowledge on display in an easily digestible format shows potential investors that you know your stuff. Readers will appreciate the info, and you’ll build a bit of brand awareness to boot.
  • Make an Impression
    Visual content is processed an estimated 60,000 times faster than text, and about 65 percent of people are classified as visual learners. Using infographics helps you make an impression that will stick around long after your audience leaves the page.
  • Cast a Wide Net
    Delivering content to downstream partners and media outlets can be tricky. Coverage may need to be specifically formatted or otherwise adjusted for each destination. Luckily, infographics are portable and easy to embed, wherever your target audience may be.

    Now’s the time to incorporate infographics into your marketing efforts, and NetworkNewsWire can help!

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