The longest-running social media conference in the industry is gearing up for another successful year with all the education, case studies, networking and inspiration that social media professionals need to transform their marketing performance and career. Social Media Strategies Summit (SMSS) is scheduled for October 15-17 at the Wyndham New Yorker in New York City and has built a reputation for being the must-attend industry event.
SMSS is a carefully designed event that provides participants with unique opportunities to meet social media marketers behind the most successful brands; engage in peer-to-peer idea sharing, insight and discussion; evaluate existing social programs and leave with fresh, new ideas; and understand the detailed methods and social strategies that help brands achieve results. This is accomplished through an agenda that’s packed with senior-level, executive-leader speakers and workshop presenters who provide a rich, diverse mix of perspectives and knowledge.
This year’s event begins with four presummit workshops held on Tuesday, October 15, that deep dive into vital social media topics, including:
- ‘Fast Track Your Social Media Content—Strategic Tips and Tricks Plus Breakthrough Creative Writing Exercises’;
- ‘How to Secure Business Growth with Retention Marketing’;
- ‘Convert Viewers into Customers with YouTube Marketing and Ads’; and
- ‘Humanizing Your Brand with Internal Influencers—Employee Advocacy 2.0’.
The conference officially kicks off on Wednesday, October 16, with opening remarks and a keynote address followed by a timely panel discussion titled ‘A Look at the Social Media Platform Landscape & the Biggest Upcoming Opportunities for Brands’. After a sponsorship showcase and networking break, the day’s agenda breaks into three distinctive tracks: Social Media Strategy Development, Content Creation & Marketing Best Practices and Influencer Marketing Strategy & Best Practices.
Wednesday ends with a keynote address by Ryan Pena of Be The Match. Pena will discuss using data, metrics and tools to drive ROI.
Thursday morning’s keynote address will be by Glenn Gaudet, CEO of GaggleAMP, whose presentation is titled ‘Where’s the Leverage? The Case for Employee Advocacy’. Three additional programs are offered on Thursday: Audience Growth & Brand Engagement, Leveraging New Social Media Platforms & Features and Paid Media & Advertising Strategies. Each program includes a series of presentations and panel discussions by proven professionals that deliver essential information to inspire and educate attendees.
SMSS concludes on Thursday with a closing keynote by Tyler Anderson, CEO at Tack, who will talk about how to get customers to create endless amounts of content.
Beyond the formal agenda events, SMSS provides invaluable networking opportunities, including strategically planned networking breaks, a welcoming happy hour on Tuesday and a cocktail hour on Wednesday. For the first time, this year’s agenda also includes speaker-led roundtable discussions where attendees can connect and learn from their peers, as well as delegate networking dinners where colleagues working in the same roles can connect. Finally, the summit’s exhibition hall features products, services and software designed to make a social media specialist’s life even easier.
SMSS provides exactly what attendees need to leave with real-world, applicable knowledge; increase their value as employees and high-performance marketers; and establish invaluable new business contacts and friendships.
For more information, visit the event’s website at www.SocialMediaStrategiesSummit.com/New-York-City-2019
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