On July 26, 2016, Scientific Games Corporation (NASDAQ: SGMS) announced that it will be supplying its Promotional Kiosk and mobile business-to-business SG Universe solutions to Chukchansi Gold Resort & Casino (“Chukchansi”). Chukchansi is owned and operated by the Picayune Rancheria of Chukchansi Indians, a federally-recognized tribe of indigenous people in California, and is located in Coarsegold, a small community between Fresno and Yosemite National Park.
Announcing the deal, Deann Kamalani, director of marketing at Chukchansi, declared:
“Scientific Games has been a terrific partner to Chukchansi, and we’re confident that Promotional Kiosk will streamline customer service and give us another marketing channel, while SG Universe will allow us to reach players at home, in the casino, and on-the-move, changing the customer experience and giving us a 360-degree view of our patrons through Core Systems Integration. This is a big and exciting step for us.”
The Promotional Kiosk, which has a similar look to an ATM, is a self-service device that handles a variety of tasks normally handled by casino staff, such as opening new accounts, checking points and comp balances, enrolling for promotions and redeeming comps. The Promotional Kiosk improves operating efficiency by reducing bottlenecks and long queues at the players’ club. It also reduces marketing costs, since information on players is submitted by the players themselves without the medium of a casino operative.
SG Universe is a suite of products that includes Play4Fun Network™, which uses elements of social media; VenueBet™, for accessing core casino services; and Mobile Concierge™, for access to ancillary ones such as booking hotel rooms.
Derik Mooberry, group chief executive of gaming at Scientific Games, was equally affirmative:
“We’re thrilled to see our longtime partner Chukchansi Gold Resort & Casino capitalize on the marketing, customer service, and operational benefits of Promotional Kiosk and SG Universe to improve the player experience. As the industry’s only supplier to offer such an extensive portfolio of products for the casino floor and beyond, we are honored to expand our partnership with Chukchansi as they take their casino resort to the next level with our self-service kiosk and mobile solutions.”
Scientific Games Corporation provides products and services to the worldwide gaming, lottery and interactive gaming industries. It offers a wide range of solutions that includes gaming machines, casino management systems, lottery games and sports betting technology, among others. The company has a strategy of gaining access to technologies and pursuing global expansion through strategic acquisitions and equity investments. In October 2013, it acquired WMS Industries, Inc. for $1.5 billion, and in November 2014, it acquired Bally Technologies, Inc. for $5.1 billion.
For more information, visit www.scientificgames.com
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