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Nightfood Holdings Inc. (NGTF) Earns Groundbreaking Endorsement as Official Ice Cream of American Pregnancy Association

  • Nightfood’s unique and healthier nutritional formulation best aligns with specific nutritional needs of pregnant women
  • OBGYNs and other pre-natal caregivers have begun to introduce Nightfood ice cream to their pregnant patients and clients for pregnancy-related ice cream cravings
  • Nightfood is establishing leading position in $50-billion, nighttime-snacking category

With more than three million women pregnant at any given time in the United States, Nightfood Holdings Inc. (OTCQB: NGTF) formal endorsement as the official ice cream of the American Pregnancy Association (http://nnw.fm/O17cG) signifies an important milestone. The award-winning ice cream company is committed to solving America’s $50-billion nighttime snacking problem and is earning recognition in other areas of excellence along the way.

“The buzz on social media about Nightfood has been building, and we noticed an increase in posts from pregnant women,” Nightfood CEO Sean Folkson stated in a news release explaining the background behind the company’s newest accolade. “Consulting with our nutrition experts, we discovered that Nightfood’s unique formulation, among all other ice creams on the market, best aligns with the specific nutritional needs women have during pregnancy. Objectively, Nightfood is the single most appropriate ice cream for moms-to-be and their cravings. This fact has now been confirmed and endorsed by the American Pregnancy Association.”

A national health organization committed to promoting reproductive and pregnancy wellness through education, support, advocacy and community awareness, the American Pregnancy Association (APA) currently serves over five million women and families a month through its website and toll-free education helpline.

“Over 130,000 visitors daily turn to the APA website for information about pregnancy health, nutrition, preparing for the birth experience, naming their baby, and more,” said APA president Lynn Handley. “We’re thrilled to be able to recommend Nightfood for those cravings that inevitably hit for most women. With more protein, fiber, calcium, magnesium, and less sugar, fewer calories, and ingredients to tackle nighttime heartburn, Nightfood is a more nutritionally appropriate ice cream for pregnant women than anything we’ve ever seen on the market, based on recommendations from the American College of Obstetrics and Gynecology, the Mayo Clinic, and general expert consensus on prenatal nutrition.”

With ice cream being the food most associated with pregnancy cravings, the APA recommendation represents a major endorsement for the flourishing ice cream company. “This groundbreaking endorsement is going to make for a busy 2020,” said Nightfood’s sales director Jessie Trinchard. “Nightfood has already secured distribution in major divisions of both Kroger and Albertsons, and we’re talking to additional national and regional chains. Now that we’re the official ice cream of pregnant women everywhere, it’s difficult to imagine significant chains not including Nightfood in their ice cream assortment.”

“With ice cream being pretty much synonymous with pregnancy cravings, I think it’s great that there’s finally an ice cream brand that I can confidently recommend to my patients,” added Dr. Jill Hechtman, MD, FACOG OB/GYN. “Nutrition and sleep play an important role in every pregnancy. And now so can Nightfood ice cream.”

Of course, the benefits of a delicious and nutritious ice cream extend well beyond pregnancy. While APA has named the Nightfood treat as the best ice cream for pregnant women, that distinction is only an added benefit for the company that initially designed its product as a healthier, sleep-friendly nighttime snack for everyone. Nightfood is fast establishing the leading position in the nighttime-snacking category where American consumers are generally dissatisfied with their choices yet are still spending more than $50 billion annually.

For more information, visit the company’s website at www.Nightfood.com

NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://nnw.fm/NGTF

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