Savvy Internet and smartphone users worldwide are increasingly drawn to one-stop mobile apps that offer access to a wide range of different functions in one neat, customer-friendly package. A concept that pairs social networking and e-commerce is particularly popular, most notably on the fast-growing Chinese market, which currently has the highest number of Internet users in the world and the largest e-commerce market, expected to reach $1.1 trillion by 2020 (http://nnw.fm/q9L62). This is a trend Shenzhen-based Moxian, Inc. (OTCQB: MOXC) is fully aware of, having created a comprehensive online platform that combines social features with gamification, personalized shopping recommendations, social customer relationship management and intelligent business analysis to offer regular users and merchants a unique online experience.
Capitalizing on this trend, China’s e-commerce giant Alibaba Group Holding Limited (NYSE: BABA) started mixing social networking functions into its e-commerce platforms a few years ago in an attempt to get users to spend more money and time on its sites. This strategy paid off, as confirmed by the success of its Taobao mobile app, which allows users to do almost anything and everything, from buying things online to joining dedicated chat groups, reading the news, ordering takeout, booking travel tickets and more. The app has actually helped Alibaba increase mobile revenue to $2.6 billion and its number of users by 39 percent, according to June 2016 figures. The concept does not seem to have caught on in the West just yet, as attempts to create a similar social network-e-commerce platform have generally failed. One such example is Facebook’s (NASDAQ: FB) Beacon app – an advertising system launched in 2007 that compiled user info from e-commerce and other websites until it was terminated in 2009 after it came under fire over privacy concerns.
While Moxian’s platform is not an e-commerce portal, per se, it does include an online mall and personalized shopping recommendations, including nearby merchants, offers and promotions, based on a user’s preferences and geo-location. These features are available under the Moxian+ User app, designed specifically for consumer users, who are given access to social networking, a gaming center, a rewards redemption center and the company’s proprietary virtual currency. Users can win this virtual currency in the form of MO-Coins or MO-Points by playing games and then they can exchange it for prizes sponsored by the company and its merchant users. The social networking features allow users to set up personalized multimedia profiles and then look up interest groups, friends and topics to share items of interest, join chat groups or read the news.
With this model, consumers are driven toward Moxian and merchants, while merchants are given the opportunity to run personalized advertising and marketing campaigns based on the info they learn about their customers through the platform. For this purpose, merchant customers use the dedicated Moxian+ Business app, which also offers a built-in proprietary social customer relationship management tool. The app allows businesses to set up online stores and generate customized reports based on intelligent data analytics, but also stay in touch with their customers and answer their queries in real-time through an instant messaging system.
For more information, visit the company’s website at www.Moxian.com
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