Before the opening bell, Laguna Blends, Inc. (CSE: LAG) (OTC: LAGBF) (FRANKFURT: LB6A.F) announced its VIP launch of the CannaCeuticals (“Canna”) CBD skin care products. The company plans to make the Canna products available for sale to all of its existing affiliates in the United States beginning this Thursday.
“Canna’s skin care products are made with pure CBD extracts hailing from the crisp, clean air of Switzerland,” Stuart Gray, chief executive officer of Laguna, stated in this morning’s news release. “When combined with other essential ingredients, the CBD extracts at the center of Canna’s skin care line offer a powerful punch of anti-aging properties and fast, visible results.”
Following the Canna launch, Laguna will look to make a major splash in the global skin care industry by leveraging its existing affiliate marketing network. The company has an exclusive license to market the proven Canna products for a period of two years in the U.S., as well as an option for renewal at the conclusion of the period. According to Market Research (http://nnw.fm/5IaVW), the U.S. skin care market is expected to reach $10.7 billion by 2018. Laguna has also retained the rights to market Canna’s skin care line in Canada, Asia, Europe and Mexico, pending regulatory approval. The global skin care industry is currently valued at roughly $121 billion.
Laguna previously announced highlights from a clinical trial studying the efficacy of Canna’s facial serum in improving the appearance of skin. During the study, 21 female test subjects between the ages of 35-65 used the serum. Within just seven days, an impressive 85.71 percent noticed an improvement to their skin appearance. Within 14 days, 100 percent of the test subjects noticed an overall improvement. When asked if they would purchase the Canna serum if it was made available for sale, 80.95 percent of subjects answered in the affirmative.
These strong results were echoed by Laguna’s internal tests. The company sent samples of the Canna skin care products to some of its existing affiliates following announcement of the licensing deal, and “within 3-7 days… received some overwhelmingly positive feedback,” according to Ray Grimm Jr., president of Laguna. This feedback should play a key role in the company’s efforts to grab a foothold in the U.S. skin care market in the coming months. Per the Canna agreement, Laguna will be required to place a minimum purchase order of $1.5 million of Canna products priced at wholesale during the first two years of the initial term.
For more information, visit www.lagunablends.com
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