In a recent news release, Mondelez International, Inc. (NASDAQ: MDLZ), a global snacking powerhouse, announced an agreement with Burton’s Biscuit Company that will, pending regulatory approval, enable the company to manufacture, market and sell Cadbury-branded biscuits in a number of international markets, including the UK, France, Ireland, North America and Saudi Arabia. This landmark announcement is expected to facilitate accelerated biscuit growth for Mondelez in key markets around the globe, providing a platform to expand upon its position as a world leader in biscuits and chocolate.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” Hubert Weber, executive vice president and president of Mondelez Europe, stated in the news release. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”
Under the terms of the licensing deal, the Cadbury-branded biscuits will continue to be manufactured in Burton’s factories under a co-manufacturing agreement. Additionally, as per the terms of the agreement, financial details related to this transaction will not be disclosed at this time.
Moving forward, the addition of Cadbury-branded biscuits to its extensive brand portfolio is expected to play a key role in Mondelez’s efforts to build on its recent financial performance. In 2015, the company successfully leveraged billion-dollar brands such as Oreo, LU, Nabisco and Trident to record net revenues of roughly $30 billion. The company’s brand family also includes a variety of products under the Cadbury brand – including Cadbury Creme Eggs, Cadbury Dairy Milk chocolate, Eclairs and Cadbury Roses.
Outside of the Cadbury family of products, Mondelez has continued to make progress toward expanding its presence on the global snacking scene in recent months. In July, the company announced plans to enter China’s $2.8 billion chocolate market with the iconic European Milka chocolate brand. Though Mondelez has been operating in China for upward of three decades, its entry into the country’s chocolate market is a major development. In 2012, Mondelez broke into the gum category in China, and, according to Stephen Maher, president of Mondelez China, the company has since developed the category into a $200 million business.
For more information, visit www.MondelezInternational.com
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