On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

Look for Mobile to put Ad Tech back in the spotlight for 2017

Google (NASDAQ: GOOG) and Facebook (NASDAQ: FB) have become so engrained into our psyche that, if you ask the next one hundred people that you speak with, it’s very likely that every one of them will say that they’re familiar with these sites and most will say that these sites are a regular part of their desktop activity.  Conversely, if you ask those same people about ad tech, none of them will have a clue about it, yet, without ad tech, these giants would probably still be figuring out how to monetize their platforms.

Today’s ad tech companies are a far cry from the first generation ad technologies that facilitated the buying and selling of digital ad space on ad networks and exchanges, which was a key development in fueling the industry’s rapid growth.  By mastering analytics, data management platforms and other digital tools, advertisers are able to more effectively employ marketing campaigns that target specific audiences.

So, as these digital landscape dominators are accelerating their mobile push into 2017, the roles are reversing and, this time, they’re paving the way for companies like Trading Desk (NASDAQ: TTD), Social Reality (NASDAQ: SRAX) and AppNexus to move into the sector and utilize their sophisticated advertising platforms to deliver a unique branding and advertising experience for their respective customers.

Depending on the metrics, Google accounts for roughly 60-80% of desktop searches in the the U.S. According to StatCounter’s August 2016 data (http://nnw.fm/Sp20s), close to 80% of U.S. desktop searches were through Google, while comScore’s (NASDAQ: SCOR) Explicit Core Search Share Report, earlier in the year, ranks Google sites at approximately 64% of the segment’s traffic, or about 11 billion of the approximately 17 billion explicit monthly core searches, while Microsoft (NASDAQ: MSFT) sites, with over 3.5 billion searches, is about 21% and Yahoo (NASDAQ: YHOO) sites’ two billion hits generate about 12%.

As dominant as Google’s U.S. desktop performance is, it pales in comparison to Google’s U.S. mobile search share, which typically runs at about 95%, but random searches and results are no longer enough.

Digital platform service providers want to retain captured market share and advertisers want to increase return on investment, and both groups agree that the best way to do this is by engaging their users, which is where ad tech comes into the picture.

Ad tech helps personalize the ad experience and draw the target market, as opposed to spraying the mass market and hoping that enough sticks to cover the surface.  Plus, ad tech companies are much better positioned to ensure that their clients’ are getting top quality ad buys.

Plus, ad tech can engage customers with social ads and remarketing, thereby reaching their target when the time is right, but without seeming like a pushy car salesman, and hitting the highest conversion rates possible.

Facebook is the most popular social network site in the United States, with more than 123 million mobile users accessing the Facebook app in November 2016 and accounting for over 40% of all social media site visits for the month. While this market penetration is amazing, the user engagement is what’s truly mind blowing

This statistic gives information on the most popular social networking apps in the United States as of November 2016, ranked by monthly user engagement. During that month, mobile Facebook users spent an average of 929 minutes on the social networking platform, making it a perfect platform for many marketers. Audience targeting is becoming so hot that, in September 2016, Facebook sold out its inventory for the first time.

Social Reality is a leading provider of automated digital platform technology and social management software, for Internet and mobile advertising.  The company’s advanced ad serving technology and seamless integration can now empower its clients to build and run a vertical ad network.

By offering an all-encompassing digital marketing services platform, and providing tools that brand marketers and content owners need to be more effective in the competitive digital advertising space, the SRAX platform technology suite of offerings is what differentiates Social Reality from its competition.  The company’s platforms include SRAX (Social Reality Ad Exchange), a Real Time Bidding (RTB) sell and buy side representation; SRAX Social, a social media and loyalty platform that allows brands to launch and manage their social media initiatives; SRAX MD, an ad targeting and data platform for healthcare brands, agencies and medical content publishers; and SRAX APP, a platform that allows publishers and content owners to launch native mobile applications.

Social Reality also creates custom applications for brands both large and small that leverage traffic on the partner sites to seed the applications to help them go viral. The company is also able to provide managed advertising services that utilize data from platforms including Google.

For more information, please visit www.socialreality.com www.srax.com www.sraxmd.com www.sraxdi.com www.groupad.com www.steelmediainc.com www.sraxsocial.com

Despite the sagging economy, internet and mobile advertising has been growing by approximately 20% per year.  Yet, despite the growth rate, the past two years have been tough for the industry, and venture funding for ad tech startups became harder to secure. With this recent trend, any positive momentum is very welcome and may even explain the analysts’ enthusiasm for the players in the ad tech space. One example is The Trade Desk, which is rated a ‘Buy’, or stronger, with an average price target of $33.43 and a call as high as $40.00. Meanwhile, Social Reality, which uplisted to the NASDAQ Capital Market in October 2016, has its analysts calling it a ‘Buy’ on an EPS of 27 cents in 2017, with an average price target of $10.75 and the high target of $14.00.

Social Reality is a leading provider of automated digital platform technology and social management software, for Internet and mobile advertising.  Management has consistently grown revenues, from about $500,000 in 2010 to over $30 million in 2015, an average annual growth rate (AAGR) of 170%, while typically running blended gross margins in the 45-55% range.

The Trade Desk is similar to Social Reality, in that its technology is designed to empower ad buyers by providing a self-service platform that enables its clients to manage data-driven digital advertising campaigns.

The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

AppNexus is an independent internet technology company that harnesses data and machine learning to power the world’s open digital audience platforms.  Its powerful, real-time decisioning platform supports core products that enable its clients to acquire, engage and monetize their audiences.

AWS DISCLAIMER:  Access-WallStreet.com (AWS) is a third party publisher and news dissemination service provider that produces regular sponsored and non-sponsored reports, articles, stock market blogs, and newsletters covering equities listed on NYSE, NASDAQ and OTCQX, QB.  AWS is NOT a registered broker/dealer/analyst/adviser, holds no investment licenses and AWS’s market updates, news alerts and corporate profiles are NOT a solicitation or recommendation to buy, sell or hold securities. AWS has been compensated five thousand dollars for 6 featured articles by market street communications for the drafting and dissemination of this release. AWS its editors and writers do not own any of the above mentioned securities and will not trade any of the mentioned stocks. AWS will not be buying, selling or trading in any of the above listed stocks during the publication of this report.

The material in this release is intended to be strictly informational and is NEVER to be construed or interpreted as research material.  All readers are strongly urged to perform research and due diligence on their own and consult a licensed financial professional before considering any level of investing in stocks.  All material included herein is republished content and based on publicly available information which is believed to be reliable.  The included information is subject to change without notice.  AWS is not liable for any investment decisions by its readers or subscribers.  Investors are cautioned that they may lose all or a portion of their investment when investing in stocks.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and AWS undertakes no obligation to update such statements.

About NetworkNewsWire

NetworkNewsWire (NNW) provides news aggregation and syndication, enhanced press release services and a full array of social communication solutions. As a multifaceted financial news and distribution company with an extensive team of journalists and writers, NNW is uniquely positioned to best serve private and public companies who need to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.

For more information, visit https://www.networknewswire.com

Please see full disclaimers on the NetworkNewsWire website: http://nnw.fm/Disclaimer

NetworkNewsWire (NNW)
New York, New York
www.networknewswire.com
212.418.1217 Office
Editor@NetworkNewsWire.com

Archives

Select A Month

NetworkNewsWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Doge Coin

Dogecoin

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 212.418.1217