- At least 150 million Americans play games
- Business accelerator for mobile app developers
- Footprint in the mammoth video games market
With the latest Entertainment Software Association (ESA) report revealing that half of America plays video games, the excitement surrounding AppSwarm, Inc.’s (OTC: SWRM) foray into the industry appears to be based on very robust rationales. AppSwarm is a business accelerator focused on acquiring software applications for all forms of devices. The company actively pursues partnerships with software development companies that exhibit historical profitability and growth capability. Leveraging its resources in capital, management, marketing and product development, AppSwarm is able to add value to the collaboration. Now with a portfolio of entertainment software apps, AppSwarm is showing it’s ahead of the game in what continues to be a highly lucrative industry.
When psychiatrist Eric Berne wrote in 1964 about the “Games People Play,” giving an account of his study into the psychology of human relationships, it was apparent that he must have glimpsed into the extent to which games provide comfort and a sense of identity. Largely addressed to adults, Berne’s work was a reminder of how naturally we take to games; nothing is as easy as child’s play. These inclinations do not fall away quickly. The average age of the video game player is not some teenage number, but 35, and more women 18 years and over play video games than boys under the age of 18, according to the ESA 2017 report (http://nnw.fm/iM4E5).
Again, contrary to public perception, only about one-quarter of gamers are under 18; most gamers are adults. In all, ‘more than 150 million Americans play video games, and 65 percent of American households are home to at least one person who plays video games regularly, or at least three hours per week,’ As will be expected, the economic consequences of the games people play are considerable. ‘In 2016, the industry sold over 24.5 billion games and generated more than $30.4 billion in revenue. Total game sales included purchases of digital content such as online subscriptions, downloadable content, mobile applications, and social networking games.’ Overall, ‘computer and video game companies provided jobs to more than 220,000 people in 50 states.’
With such a huge demand for games, developers are hard pressed to get their creations to market and often rely on accelerators like AppSwarm. Sometimes confused with business incubators, business accelerators are an entirely different animal. While incubators focus on getting ideas off the ground, an accelerator helps a business that’s already running run better. As this piece in Inc. explains (http://nnw.fm/T2bYA), ‘while incubators help companies stand and walk, accelerators teach companies to run.’ AppSwarm targets businesses that have not only a promising future, but also a good past.
AppSwarm employs a proprietary screening process, called the Swarm, to select the companies with which it would like to work. These collaborations can take one of several forms: stock purchase agreements, royalty agreements, joint ventures, partnerships or acquisitions. The company offers complete, end-to-end services for mobile application development across all major platforms, including Apple iPhone, RIM’s BlackBerry, Google’s Android, and Microsoft’s Windows Mobile, and it has agreements in place with all of the major application stores. AppSwarm will act as a partner to increase marketing visibility, in addition to providing the range of resources that small firms, young entrepreneurs and application developers need to commercialize their applications effectively.
So far, AppSwarm has been winning its game. It’s current game portfolio includes Turtles, Huh?, which was ranked as the top iOS family games app in five countries, ranked in the top five iOS family games apps in 22 countries and ranked in the top 10 iOS family games apps in 44 countries.
For more information, visit the company’s website www.App-Swarm.com
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