- Roku, Inc. pioneered streaming content when it began partnering with TV device makers to simplify content channel accessibility for millions of users worldwide
- The company’s mission is to connect viewers, advertisers and content producers in the TV ecosystem through customizable channels and easy-to-use one-click gateways
- InvestorBrandNetwork recently added its brand to the list of Roku menu apps available for viewers to choose from
- InvestorBrandNetwork is a corporate communications agency with a growing roster of video and audio content to help investors, small caps and pre-IPO businesses connect with each other
- The Roku app is part of InvestorBrandNetwork’s latest strategy for continuing to expand its wide array of communications channels to facilitate the company and investor connections
Streaming content pioneer Roku, Inc. (NASDAQ: ROKU) has made its name by working to connect the entire TV ecosystem around the world through readily accessible gateways on televisions and computers. In keeping with that mission, a new app is making one of its partner channels even easier to find.
InvestorBrandNetwork (“IBN”) recently introduced a custom app containing its own branding and videos has launched on Roku. IBN is an innovative corporate communications agency that provides a wide variety of content to the investment community, drawing on more than 14 years of experience serving hundreds of public and pre-IPO companies. IBN also provides educational content to executive teams, investor relations teams, public relations firms and other professionals in the corporate communications space.
InvestorBrandNetwork is accessible from the Roku search bar, where viewers can then download the app and save it to the Roku home page to begin one-click viewing.
Roku’s streaming devices are used by millions of consumers in North America, Latin America and in parts of Europe including the United Kingdom, Ireland, and France. Content publishers use the service to build and monetize large audiences, advertisers use it to tailor their messages to customized audiences and viewers use it to focus in on content that they can feel passionate about.
Customization has become a key tenet in marketing circles as TV viewership has shifted away from mass network market coverage toward brands with specific appeal. Roku’s mission to connect viewers, advertisers and content producers in an increasingly democratic arena has made it easy and affordable for consumers to enjoy free and paid content including live TV, news, sports, popular movies, vintage and recent TV shows and music.
The global advent of the novel coronavirus pandemic has led some shelter-in-place viewers to spend more than the usual amount of time seeking entertainment and educational content through televised programming that offers a virtual window to the world outside, and Roku has seen “an acceleration of growth” in new account creation and in the number of streaming hours utilized, according to company officers.
“In Q1 2020, we exceeded our prior outlook for revenue and adjusted EBITDA and continued to make significant operational and financial progress,” CEO Anthony Wood and CFO Steve Louden stated in a letter to shareholders May 7 (http://nnw.fm/E6iVq). “Although this year began strongly, the first quarter of 2020 will live in our memories as the point when COVID-19 became a global pandemic. This not only upended how people live and work, but also injected great uncertainty into business planning. … We provide products and services that have increased in relevance to consumers and industry partners during a time when most of the population is staying at home. We take seriously the responsibility to provide news, information and respite to households we reach which comprise an estimated 100 million people.”
IBN is using popular streaming media channels such as Roku to help investors, small cap and pre-IPO companies connect with each other to sustain a thriving marketplace.
“We are discovering that our strategies are reaching new levels of effectiveness as longtime investors join the online community for the first time and existing online investors spend more time than ever using internet channels for their research,” IBN Director of Syndicated Communications Chris Johnson stated in a news release (http://nnw.fm/hW2HI). “Additionally, ongoing content strategies are more important than ever, ensuring a steady flow of positive information to keep engagement levels high with existing investors.”
For more information, visit the company’s website at www.Roku.com.
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