Moxian, Inc. (NASDAQ: MOXC) is expanding into Shanghai and Guangzhou in 2017 from its existing direct sales offices in Beijing and Shenzhen. It is targeting further growth in the expanding online-to-offline (O2O) market in China from merchant paid subscriptions and the increase in online sales, predominantly from women.
The January 10, 2017, Crystal Equity Research Report (http://nnw.fm/NupY5) on Moxian projects that the company will generate revenues of $2.3 million by fiscal year end 2018.
Moxian has its own online mobile platform in China’s growing O2O market, Moxian+. It offers both a consumer app, Moxian+ User, and a business app, Moxian+ Merchant. It is targeting merchant fees for participating on the app, as well as attracting consumers through its User app to reach social networks and to order online. It is designed to permit consumers to order everything from food to furniture online. Additionally, they can then purchase offline from merchants.
The company estimates that 10% of the merchants who sign up for the Moxian 1.0 platform will eventually be paying subscribers. Moxian also expects online advertising will be another revenue stream.
China’s O2O market is projected to reach greater than $90 billion by 2018, according to the iResearch Consulting Group (http://nnw.fm/S7P5i).
Women play a key role in the growth of O2O in China, ordering food, making reservations and making travel purchases online, according to Tencent Penguin Intelligence. Its report, ‘2015-16 Report on the Year’s Internet Trends In China’ (http://nnw.fm/OEz1Q), found that women were much more likely than men to go online and use social networks and O2O to purchase food, dining, travel, and real estate.
E-commerce platform Baidu Nuomi conducted a study which found that 46% of internet users in China were women, yet women disproportionately account for more than 60% of O2O revenue, according to the report cited by Crystal Equity. Female online shoppers in China totaled 180 million at the end of 2015, Baidu Nuomi said.
It also found that users of O2O are well educated (80% had a bachelor’s degree) and young (between the ages of 20-40). Moxian’s expansion into Shanghai and Guangzhou is aimed at reaching this demographic. Both cities, considered Tier One, are cosmopolitan. After the firm’s soft launch in Shenzhen, it is now entering the two cities. Moxian is expanding its existing direct sales offices in Beijing and Shenzhen while opening the other two.
Shanghai is China’s largest city, with a population of 24.2 million in 2015. Its service industries, such as restaurants, real estate, hotels, entertainment, technology and financial services, are flourishing. Guangzhou has a population of 12.46 million and is one of the wealthiest cities in China. Its residents are well educated, with at least 19% of its population having reached university level.
For more information, visit www.Moxian.com
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