Brokers have been using virtual reality for a long time, but augmented reality, or AR, is expected to be a new trend for 2017, according to the ‘Emerging Trends in Real Estate 2017’ report published by PWC (http://nnw.fm/PZ7Gy). With the emergence of Pokémon Go, it became clear that augmented reality could prompt over 10 million people to leave their homes and search for digital characters. Could it somehow do the same for the real estate industry?
Despite basic AR technology having been around for some time, brokers are now using it to show tenants and potential buyers customizable experiences not seen before. The biggest change in consumer behavior came after Pokémon Go showed that AR could actually encourage people to visit new places, something the real estate industry relies upon heavily. The report explains: “Since real estate, both residential and commercial, relies upon the consumer experiencing a property—almost always in a site visit—before committing to a transaction, stimulating such a visit by a technological lure can be extremely powerful.”
However, marketing and sales are not the only things in real estate that augmented and virtual reality are transforming. Companies are now able to use these technologies as a way to better train their agents and brokers, as shown by eXp World Holdings, Inc. (OTCQB: EXPI). EXPI subsidiary eXp Realty is an agent-owned cloud brokerage that has leveraged advanced-tech systems and tools to grow rapidly on an international level.
EXPI has given agents and brokers the opportunity to work, attend classes, strategize, innovate, build teams, and collaborate through the internet, from anywhere in the world. However, the company believes that the face of the real estate industry is still changing, and that real estate professionals should always be ready to improve their approach to business.
With internet technology evolving, eXp World Holdings, Inc. knows that its consumers are equipped with more knowledge than ever before, and they no longer see as great a need to visit a traditional real estate office. This is why EXPI has created a cloud-based environment where agents are able to buy and sell homes without physical brick and mortar offices. With consumers relying less and less on these offices, EXPI is able to invest more into its services, including the training of its agents and brokers, rather than covering costs associated with facilities.
For more information, visit the company’s website at www.eXpWorldHoldings.com
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