W.UP transforms the way banks generate digital revenue and interact with clients through AI-powered experiences. The company’s Sales.UP is an insight-driven sales and engagement tool that helps banks understand and analyze banking data like card transactions and demographics, as well as non-traditional information such as customer location and social media activity, enabling banks to deliver personalized automated marketing campaigns based on transactional and non-traditional data using Insight Store, Marketing Automation and Data Universe. For more information, visit the company’s website at www.wup.digital.
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