- Numbers in streaming platform viewership have risen sharply due to COVID-19
- MVES’s economic solutions have made it competitive streaming option while similar businesses have faced financial challenges
- MVES’s innovative approach to streaming differentiates it from other studios
While COVID-19 has had detrimental effects on finances for the film industry and newly-emerging startups, The Movie Studio (OTC: MVES), an independent motion picture production company, has preserved its financial assets through strategic production planning and capitalizing on the surge in digital content consumption.
About 66% of global respondents watch some form of video on demand (“VOD”) programming; out of those respondents, 43% watch VOD programming at least once a day (http://nnw.fm/MkLk7). Furthermore, now that a substantial portion of the workforce has been furloughed at home and movie theaters remain closed for business, the demand for online streaming services has increased drastically.
In the dynamic market of over the top (“OTT”) programming, MVES ‘s business model is proving to be resourceful for the company. The Movie Studio Inc. distinguishes itself from other platforms in that it capitalizes on hiring lesser known actors and actresses in its original motion pictures. By creating films and distributing them on major subscription-based video on demand (“SVOD”) platforms without the expense of recognizable movie stars, MVES has the unique potential to increase production quality and reduce overall capital expenditures.
Episodic movie production is one strategy SVOD providers are using to innovate in the space. MVES’s production goal is to film movies in ten “chapters” and then edit them together to make a complete film. The chapters are then released via The Movie Studio’s App, which currently has 650,000 subscribers and is available for download in the App Store and Google Play. Similar to The Movie Studio’s “chapters,” Quibi (short for “quick bites”) is another OTT streaming platform that produces short-form movies and TV shows, with each episode being less than 10 minutes. However, Quibi has had some financial struggles, as “the advertisers, which include PepsiCo Inc., Yum Brands Inc.’s Taco Bell, Anheuser-Busch InBev SA BUD, and Walmart Inc. have asked for the changes because of concerns about the service’s low viewership or the impact of the coronavirus pandemic on their businesses” (http://nnw.fm/uG2Jd). Though staying afloat in the highly competitive OTT/VOD market can prove difficult, The Movie Studio’s unique strategy of minimizing capital production expenses historically associated with blockbuster film production positions it to potentially disrupt the evolving industry.
The Movie Studio Inc. has the advantage of being founded in 1961 with established experience in the motion picture industry. The vertically integrated company has an objective in developing, manufacturing, and distributing independent film content for worldwide consumption. MVES is the only major independent studio located in South Florida that manages its own in-house marketing and distribution department, and its unique revenue-oriented growth strategy positions it as a leading candidate to address the challenges within the field other competitors are struggling to alleviate.
Due to the fallout from the COVID-19 pandemic, the movie industry is changing. As citizens are limited in going out freely, visiting theaters to see the latest films, the industry is responding by bringing these options to the home TV screen. Over the top cable services—Roku, Binge Networks, Hulu—are options with downloadable movies. How timely for them to be in this Video on Demand industry—allowing for a totally customizable experience. The most recent release that came out from DreamWorks Animation–Trolls—came out on demand. The world is shifting to an on-demand format, and The Movie Studio Inc. is poised to meet those demands.
For more information, visit the company’s website at www.TheMovieStudio.com
NOTE TO INVESTORS: The latest news and updates relating to MVES are available in the company’s newsroom at http://nnw.fm/MVES
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