- MVES engaged services of Digital Talent Studio Inc., social media mogul Brian Breach of Sikey Corp. to promote The Movie Studio App
- The Movie Studio App leverages both advertiser-based and subscription models
- Social media models, influencers expected to promote app to hundreds of thousands of followers
- MVES’s two key verticals include open architecture for original content plus an over-the-top platform that pulls additional content through revenue sharing agreements
In a bold move to boost the promotion of The Movie Studio App, The Movie Studio Inc. (OTC: MVES), a vertically integrated motion picture production and distribution company, has engaged Digital Talent Studio Inc. and social media mogul Brian Breach of Sikey Corp. for services that include social media branding, influencer engagement and advertising on key social media platforms. Currently offered as a beta version in the Google Play Store and the Apple App Store, the app is expected to be replaced with the full version once the official launch takes place.
Designed to be a recurring revenue model, MVES’s unique video on demand (“VOD”) business goes beyond traditional feature film distribution pathways by offering innovative ways to distribute content and participate in the motion picture industry. Besides targeting relevant demographics through social media, high-profile influencers will be engaged in a revenue-sharing agreement that includes opportunities to audition in the company’s in-production “Moviesodes”.
“We are excited about engaging Digital Talent Studio Inc. and Sikey Corp. and believe they intrinsically understand the proposed app and our OTT platform architecture,” said MVES President and CEO Gordon Scott Venters (https://nnw.fm/WB1B5). “Upon completion of the app and subsequent marketing aligned with our brand, we are confident they can help us create a significant user subscription base.”
The Movie Studio app will employ a split-screen graphical interface that incorporates both advertiser video on demand (“AVOD”) and subscription-based video on demand (“SVOD”) components. Besides allowing users to watch ad-free for only $2.99/month, the SVOD component will also allow subscribers to participate in the “Be in Our Movies!” portion of the app, allowing them to audition for roles in upcoming films.
“Taking on The Movie Studio’s social media so they can reach their full potential and expand their online presence and the launch of their app could disrupt the entire independent movie industry, and I look forward to helping make that happen,” said Sikey President Brian Breach.
MVES’s two key verticals include an open architecture for the addition of motion picture content to its film library along with an over-the-top (“OTT”) platform that seeks to pull additional motion picture content into the app that leverages revenue share agreements with motion picture producers, distributors and content providers. Following the completion of the app, the initial marketing campaign will be put into play to target millennials and other demographics through high-profile influencers on top social networks like Facebook and Instagram.
“This partnership could take our models and social media influencers to the next level, launching their movie careers so they can be in films,” said Digital Talent Studio president Kevin Doyle.
“Similarly, we may provide the ultimate grassroots marketing campaign for The Movie Studio’s content delivery app and each of their films,” he continued. “Our influencers could announce their roles directly to their hundreds of thousands of followers, creating an instant demand for each movie and the SVOD component of the platform. Reciprocally, each movie can become an opportunity for our influencers to grow their follower bases and a chance to become viral stars.”
Formerly known as Destination Television, Inc., The Movie Studio Inc. acquires, develops, produces and distributes independent motion picture content for worldwide consumption in theatrical, video on demand, foreign sales, and on various media devices. With an aim to disrupt traditional media content delivery systems with its digital distribution model, MVES is well-positioned to become a unique brand within the VOD industry.
For more information, visit the company’s website at www.TheMovieStudio.com.
NOTE TO INVESTORS: The latest news and updates relating to MVES are available in the company’s newsroom at http://nnw.fm/MVES
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