- Starco Brands, Inc.’s Whipshots has rapidly emerged as one of the fastest-growing spirits in history
- The alcoholic beverage, launched in collaboration with Cardi B and recently highlighted by Forbes Magazine, has just launched its new summer campaign, entitled “Summer of Whipshots”
- Featuring Cardi B in a 30-second video and showcasing the product used in a number of summer drinks, the campaign has already racked up millions of views and ‘likes’ online
Starco Brands (OTCQB: STCB) has long made it its unwavering mission to create “consumer products with behavior-changing technologies that spark excitement in the everyday.” A modern-day “invention factory” focused around inventing or acquiring novel products and subsequently advancing them using behavior-changing technologies, has recently hit upon yet another breakthrough product offering through Whipshots®, a unique vodka-infused line of whipped cream products used in cocktails, currently making waves throughout the global beverage market.
Figures from Statista have recently forecast the global market size of the alcoholic beverage market to surpass $2.2 trillion by 2025, driven by increasingly discerning customer tastes and preferences. In a bid to differentiate their products from one another, brands have increasingly turned towards celebrities.
Starco Brands, Inc. has partnered with global artist and icon Cardi B to launch their non-dairy, shelf-stable “party in a can” which has a 10% ABV and comes in vanilla, caramel, mocha, and limited-edition lime flavors. The product, which was recently highlighted by Forbes and has been described by Cardi B as “over the top, sexy and unique – kind of like me,” witnessed its initial run of 500 cans sell out within the first five minutes on its launch day. Since then, the product has continued to scale new heights, achieving its first million-can sales after ten months and selling another million cans a mere four months later, making it one of the fastest-growing spirits in history.
Nonetheless, the beverage’s accolades have not just come on the commercial front. Whipshots has rapidly gained widespread industry recognition, recently picking up the “Best of Class Platinum,” “Consumers’ Choice Award” and “Innovation Award” in the 2023 SIP Awards, the “Rising Star” award at the Beverage Dynamics’ 2023 Growth Brands Awards as well as four medals at the 2023 DB&SB Spring Blind Tasting segment of the Global Spirits Masters Competition.
Starco Brands are now embarking on their latest promotional effort, entitled the “Summer of Whipshots” and headlined by the launch of the newest flavor within their beverage line – Lime Whipshots. Currently available in retail stores, Lime Whipshots dropped online on June 14 as part of the brand’s “Whip It, Beaches” campaign. The campaign features Cardi B in a 30-second video and series of images showcasing the product’s use in various summer drinks, including mojitos, margaritas, and daiquiris; having already generated significant buzz amongst Cardi’s 164 million followers, the product’s initial pre-launch post has already garnered nearly 2 million likes.
“We are thrilled to dive headfirst into the ‘Summer of Whipshots’ with Lime as the latest flavor in our Whipshots family,” says Ross Sklar, CEO of Starco Brands, Inc. “Having recently surpassed two million cans sold, Whipshots continues to offer consumers a fun and innovative way to celebrate all year.”
For more information, visit the company’s website at www.StarcoBrands.com.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://nnw.fm/STCB
About NetworkNewsWire
NetworkNewsWire (“NNW”) is a financial news and content distribution company, one of 50+ brands within the InvestorBrandNetwork (“IBN”), that provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) enhanced press release solutions to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of corporate communications solutions. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience comprising investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
To receive SMS text alerts from NetworkNewsWire, text “STOCKS” to 888-902-4192 (U.S. Mobile Phones Only)
For more information, please visit https://www.networknewswire.com
Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
NetworkNewsWire (NNW)waa
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
[email protected]
NetworkNewsWire is part of the InvestorBrandNetwork
