Any business today knows that, in order to thrive and build a customer base, it needs to develop strong digital marketing awareness and communicate with its target audience virtually in real-time via social media and across any other digital channels. Nowadays, advertising alone is no longer enough. With customers becoming increasingly savvy and competition being tougher than ever, businesses have to look for new, unique ways to stay relevant and improve their digital performance. With the help of Social Reality, Inc. (NASDAQ: SRAX), a leading Internet advertising company offering a wide range of tools to automate the digital advertising market, any business can now access innovative ad technology to strengthen its digital competitive edge.
Offering what is described as the future of advertising technology, Social Reality combines the power of social media, programmatic technology, and data science to offer its customers new ways of targeting, reaching, and ultimately monetizing their audiences. With a diverse customer base that includes content owners, publishers, agencies, brands, and more, the company’s unparalleled technology consists of a comprehensive set of marketing and advertising tools powered by real-time automation. Social Reality’s proprietary technology serves as a connecting bridge between the digital and social spheres, enabling marketers to grow digital conversations by combining social media management and strategy services with the power of big data and programmatic technology.
Via the dedicated SRAX Social platform, businesses can easily and efficiently manage their social media engagement through one interface. The platform enables users to share, schedule or automate their social media content across all major social channels, including Twitter, Facebook, LinkedIn, Pinterest, and Instagram. In addition, it allows users to add unlimited team members and client profiles. Alternately, SRAX Social users can opt for managed digital marketing services to increase their brand visibility and awareness and, ultimately, drive traffic to their websites. These services can include content tailored to each brand, as well as targeted campaigns across all social media channels, based on engagement data generated by each customer’s social presence. SRAX Social’s managed services include influencer campaigns, paid social advertising, blog management, and more, as part of an overall strategy designed to emphasize the brand’s specific features and build a loyal following among its target audience.
SRAX Social is built on Social Reality’s main core platform, SRAX – a custom digital media management platform designed to give marketers all the necessary tools to overcome current marketing challenges. As a real-time bidding management platform for managing consumer engagement campaigns, its features include: integrated inventory and customized reporting on one dashboard, quick custom data segment building, vendor comparison and scoring tools, campaign optimization tools, real-time campaign budgeting, and more.
All of these features were also integrated in a separate core platform dedicated exclusively to the health care sector. SRAXmd is a real-time bidding platform for health care marketers, enabling them to reach and engage health care providers, patients, and consumers outside of traditional medical content. Some of its main features include: a proprietary list of approved sites, specialty ad targeting, integrated messaging capabilities, mobile display ad delivery to attendees of medical events, and more.
For more information, visit www.SocialReality.com
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