The Social Media & Influencer Strategies Summit promises to bridge the “best of both worlds,” conflating two conferences set to be held over four days. Organized by GSMI Events, the virtual event scheduled for June 7-10 includes a two-day Social Media Summit set for June 7 and 8, in which the speakers and panelists will focus their talks on social media marketing and content strategy, and an Influencer Summit subsequently slated for June 9 and 10. The latter will feature influencer-marketing-focused case studies and talks delivered by leading figures in the influencer segment.
Attendees will get to hear from 50 speakers drawn from leading brands, who will share their proven social media and influencer marketing strategies. Their presentations, panel discussions, and case studies are designed to assist those in attendance to:
- Understand all the attributes of a successful social media strategy that positions a brand for success
- Maximize the performance of their social media and influencer marketing programs
- Probe and audit their current social media initiatives
- Experience and see what is driving success at various companies and inspire innovation as a result
- Enrich their arsenal of tools, resources, and connections to keep their brand at the leading edge of the ever-changing trends in the social media and influencer spaces
- Learn how to tap into the right influencers for their brand, create long-term collaborative relationships, and assess the impact of campaigns on their broader business objectives
Kickoff
The Social Media Summit will kick off on June 7 with a panel discussion entitled “Learning to take creative risks to find success on social,” with inputs from Markeia McCarty – Marketing Manager at Hunters Entertainment, Glenn Woods – a Senior Social Media Manager working with Hulu, and Christina Kelleher – the Head of Social Media at Wayfair. This panel discussion will kickstart a day of presentations exploring the best practices for brand’s TikTok strategy and building a data-driven social media strategy, as well as topics such as creating a seamless omnichannel experience, how brands leverage cultural moments for brand awareness, and more.
Day 2
The second day will feature two panel discussions as well as presentations exploring how to track and report ROI to reflect social’s business impact, reaching audiences with engaging, on-brand videos, how to define brand identities, the role of community in authentic brand storytelling, and more.
Day 3 & 4
The third and fourth days of the event – the first and second days for the Influencer Summit – will include talks and case studies from speakers working with leading brands and agencies in the influencer space. Included in the agenda are topics such as how to integrate shoppable content in influencer marketing campaigns, setting up campaigns for success, integrating influencer marketing into a larger marketing mix (panel discussion), and how to enhance influencer effectiveness with language and visual choices, just to mention a few.
Interspersed between the various presentations are breaks meant to facilitate networking and interactions with vendor speakers, and GSMI has designed its virtual event platform around this. The platform will feature an exhibit hall, session rooms, and a portal specifically meant to enable attendees to chat directly with other attendees and set up 1:1 meetings.
In addition to the presentations, GSMI Events will make available on-demand sessions, offering visitors and attendees access to talks whenever and wherever they want. These never-before-seen video sessions will cover unique topics, providing new insights even to those who will attend the four-day summit.
To learn more, please visit https://socialmediastrategiessummit.com/virtual-conference-june-2022/
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