One of the biggest problems facing ecommerce – online fashion retailers, in particular – is high return rates due to the fact that purchased products aren’t always a good fit. This can apply to all kinds of items, but clothing leads the way with more than 50 percent of online purchases being returned to the vendor due to sizing or quality issues. Israel-based company My Size, Inc. (NASDAQ: MYSZ) is intent on solving this problem once and for all via an innovative suite of high-precision measurement applications that can be used in a variety of markets.
Using a unique measurement technology based on several patent-pending algorithms that calculate measurements in novel ways, the company has developed various apps designed to help users determine the correct size of virtually any everyday object, as well as their bodies and clothing. One of the most popular My Size apps is designed to help shoppers always get the right fit, no matter what kind of size charts online vendors are using. The MySizeID app utilizes smartphone sensors to determine a user’s personal measurements, which can then be stored in a secure online profile and used for any new purchase.
The app will soon become available worldwide as a direct result of a new partnership between My Size and renowned high-end fashion retailer Trucco. Based in Spain, Trucco has more than 30 years of experience in the apparel industry and is present in 20+ countries all around the globe, including markets in Europe, Asia and South America. Under the deal, the My Size measurement app will become available to Trucco’s online and offline customers beginning this spring, coinciding with the launch of a new collection. Until then, the app will undergo a testing period in the Trucco system. According to both Trucco and My Size representatives, the highly-accurate app will help customers select the right size garments on the first try, which will ultimately help improve conversion rates and significantly reduce returns.
The application is very easy to use, My Size Chief Product Officer Billy Pardo explained in a news release. Customers are only required to wave their smartphones (with the installed app) over a piece of clothing that fits just the way they like it. The app will instantly calculate the exact measurements, and the Trucco system will then recommend which size the customer should purchase, making the entire online shopping experience easier and fun, all while minimizing the risk of wasting time and money on items that are not the right fit.
In addition to the exposure it will receive due to the Trucco partnership, My Size is expected to make a strong showing at the Consumer Electronics Show (CES) in Las Vegas this month. The company will showcase its products at the Israeli Pavilion during CES 2017, with a program that will include a press conference on January 5, a market launch, contests and demonstrations. Additionally, My Size will exhibit its applications at the ShowStoppers press reception, which is also scheduled for January 5 at this year’s CES.
For more information, visit www.MySizeID.com
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