- MARK’s Kankan is a leading data connection network provider, with 1.3 billion active user profiles and 14 billion images and videos
- Acxiom sees partnership extending beyond China using Kankan’s portfolio of artificial intelligence (AI) solutions and digital insights
- MARK’S chairman and CEO sees shift in media targeting globally and projects that his company can help leading brands and agencies focus on customers and prospects more efficiently
Remark Holdings, Inc. (NASDAQ: MARK) is partnering in China with Acxiom Corporation (NASDAQ: ACXM) through Remark’s Kankan to provide research, AI and targeting solutions for a client list (http://nnw.fm/EMo42). The goal is for Kankan (http://nnw.fm/G2gt4), a firm that offers digital and AI services, to work with Acxiom by offering its unique data sources. Kankan has more than 1.3 billion active users, 14 billion images and videos, 22 billion posts and greater than 130 billion comments and reviews. It aggregates e-commerce and social media to provide insights on the majority of the Chinese population.
Remark Holdings is a Las Vegas, Nevada-based firm, with offices in Los Angeles, California, as well as Beijing, Shanghai, Chengdu and Hangzhou, China. It specializes in development and deployment of dynamic content to digital properties and offers AI-based solutions to businesses and developers in diverse industries. It is a global digital media and technology company.
In a news release, Kai-Shing Tao, chairman and CEO of Remark Holdings, said, “With the shift going on in media targeting globally, we are well-poised to help leading brands and agencies target customers and prospects far more efficiently to ensure the right message is delivered to the right audience at the right time.”
Frederic Jouve, CEO of Acxiom China, added, “When brands better understand consumers’ needs and preferences, consumers have a much better experience with the brands they love.” He noted that Kankan’s sources are unique and derived from long-standing third party partnerships with Alibaba, Tencent and others.
For more information, visit the company’s website at www.RemarkHoldings.com
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