- Source Digital has worked with numerous Fortune 500 companies to help create a more effective video advertising experience
- Company’s innovative advertising platform is designed to increase customer engagement and ROI
- PowerBand’s cloud-based auto trading platform offers a convenient, efficient and safe option for buyers and dealers to buy, sell, lease and trade vehicles online, eliminating unnecessary middlemen
Through a recently announced partnership, PowerBand Solutions Inc. (TSX.V: PBX) (OTCQB: PWWBF) (FRA: 1ZVA) and Source Digital will join forces to promote PowerBand’s innovative auto trading platform that provides car buying and financing trucks with never-seen-before simplicity, speed, and cost-efficiency. The trading platform will be promoted via Source Digital’s unique in-video advertising platform, designed to provide an enhanced viewer experience, help customers improve their return on investment while offering an overall more engaging and enjoyable experience for customers and users.
Source Digital is a pioneer in immersive commerce, essentially revolutionizing video advertising with its platform. The company has made great efforts to transform video advertising considering how disengaged and impatient viewers have become with it. Source spent seven years working on a video advertising system that engages viewers without disrupting their experience. The company has worked with numerous Fortune 500 companies to create a more engaging and effective video advertising experience. Its network can pull targeted content from multiple sources including sports channels and influencers.
“We are happy to announce our partnership with Powerband Solutions,” Source Digital CEO Hank Frecon said, according to a company news release (http://nnw.fm/Qb31M). “We trust that we will bring value to their system and provide a better user experience at the same time.” Under the agreement, Source Digital will enhance PowerBand’s platform by helping create a more engaged experience for viewers. Source’s advertising platform will deliver the entire car loan approval process into consumer videos.
The partnership will help PowerBand Solutions roll out its platform across the United States. The cloud-based auto-transaction platform successfully addresses a growing demand to sell and buy vehicles online to enhance convenience and adhere to the social distancing restrictions enforced by the ongoing pandemic. According to the Digital Commerce 360 Online Vehicle Shopper 2019 survey, 49% of buyers are willing to purchase a new vehicle entirely online, while Frost & Sullivan estimates that consumers will be able to purchase as many as 1.3 million vehicles online annually as soon as 2035 (http://nnw.fm/My8oz).
Developed by a team of experienced automotive, technology and finance experts, PowerBand Solutions’ platform was created around the core belief that consumers preferred to conduct automotive transactions online and avoid interactions with unnecessary middlemen. The platform allows consumers to sell, buy, lease, auction and finance vehicles with never-seen-before simplicity, speed and cost-efficiency from their smart phones or other devices, irrespective of their location.
PowerBand has already successfully launched and conducted “virtual” auctions in the United States together with and D2D Auto Auction LLC. D2D is co-owned by PowerBand and Arkansas-based financier Bryan Hunt, director of J.B Hunt Transport. The highly successful virtual auctions testify to the speed and efficiency of D2D’s unique transaction platform (http://nnw.fm/dOw26).
The company is working on commercializing its platform to consumers and automotive dealers and to this end, it has secured a commitment of up to $10-million in investment from Texas-based D&P Holdings Inc. – one of the largest administrators of automotive warranty and insurance products in the United States, working with more than 850 dealerships nationwide (http://nnw.fm/1kAng).
For more information, visit the company’s website at www.PowerBandSolutions.com
NOTE TO INVESTORS: The latest news and updates relating to PWWBF are available in the company’s newsroom at http://nnw.fm/PWWBF
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