- The company’s new system focuses on the science behind unique combinations of THC and CBD
- The intent of the new system is to reduce consumer confusion related to cannabis products
- PLUS cannabis products were top sellers in California over the past 12 months
Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF), a manufacturer and marketer of cannabis food products, has rebranded its line of low-dosage, cannabis-infused edibles. The goal behind the new look is to ensure clarity and differentiation to its Uplift, Balance and Unwind lines for consumers (http://nnw.fm/9LFdk).
The new look includes three easy-to-understand banners and colors for the brand, which are designed to eliminate any confusion consumers have between the Uplift, Balance and Unwind cannabis edibles lines. PLUS cannabis edibles are available at more than 300 licensed retailers in California. In addition, PLUS edibles will be available at licensed retailers in Nevada by the end of the summer, the company said.
“Cannabis can be confusing,” PLUS CEO and co-founder Jake Heimark stated in a news release. “We hope our new system will help reduce some of that confusion. We worked with experienced market researchers to find out why people use cannabis, then translated those findings into an easy-to-use system of cannabis. We are excited to help our customers Uplift their experiences, bring Balance to their everyday and Unwind without getting unwound.”
PLUS has instituted a new look for this product line that offers a clear differentiation. The rebrand research was performed by Henry J. Rak Associates, and the new look was designed by agency Partners & Spade, the company said. The goal for the rebranding is to create the right mix of cannabinoids paired with a targeted flavor profile to give the customer an amazing product experience.
“We believe this system will make PLUS even more accessible to new consumers,” Heimark added. “And we hope our investments in consistency and quality will keep them coming back.” PLUS said that the new product and packaging system focuses on the science behind unique combinations of THC and CBD.
PLUS had the top two best-selling cannabis products in California over the past 12 months, in terms of units and retail dollars sold, according to the BDS Analytics’ GreenEdge Retail Sales Tracking Platform.
San Mateo, California-based PLUS is a cannabis-infused, branded products manufacturer selling to regulated medicinal and adult-use recreational markets in California and Nevada. PLUS is focused on building the largest cannabis brand by growing organically and through acquisitions.
For more information, visit the company’s website at www.PlusProducts.com
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