- Plus Products reported tremendous revenue growth in its latest audited financials
- The former president and CMO of Popchips recently joined PLUS as its new chief revenue officer
- The company has unveiled new Classic Mints, which appeal to microdosing culture
Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF), a branded, cannabis-infused products manufacturer, recently announced exciting developments in its quest to dominate the edibles market.
The company continues its innovation of low-dose, delicious cannabis edibles with a new line of mints. As more consumers are microdosing, or adding small doses of cannabis into their daily lives, industry leaders are searching for new and inventive ways to support this demand. Mints are the perfect vehicle for those looking to avoid a sweeter or stronger gummy alternative. Recently unveiled, each PLUS Classic Mint flavored tablet contains 2.5 mg of THC and less than 0.1 mg of CBD (http://nnw.fm/vx2Et).
“We can’t wait to get PLUS Mints on our shelves, as we have a huge demand for microdosed products,” Moe Greens owner Nate Haas stated in a news release (http://nnw.fm/4wVhB). “Everything that comes out of the PLUS house is superb, high quality, and we trust the brand enough to continue to sell it to our customers.”
PLUS mints are available at a limited number of licensed retailers across the state of California and were launched market wide at the Hall of Flowers cannabis trade show on April 30.
In another recent company development, Plus Products announced that former Popchips President and CMO Marc Sequin has joined its team as chief revenue officer, effective April 30, 2019 (http://nnw.fm/QRnN4). Sequin, who brings more than 30 years of food and retail branding experience to the position, will be responsible for leading the marketing and sales teams in all aspects of marketing and consumer connection. He will take charge of consumer education about the cannabis industry, ensuring responsible and conscientious branding and marketing strategies. Sequin is one of the first veteran food marketers to enter the cannabis space, and his seasoned guidance in marketing and brand strategy is sure to nurture the fledgling cannabis marketing standards into healthy maturation.
Sequin praised the company’s leadership in the industry in a recent news release, also noting that what attracted him to the company “was their safe and approachable mission… Jake and the leadership team truly embody a seasoned food manufacturing company in quality standard, lab assurance, manufacturing protocols and even implementing childproof packaging before required… I look forward to further elevating the PLUS brand into a household name amongst cannabis and food competitors alike.”
Plus Products recently released its audited financials for the calendar year ended December 31, 2018. The company’s revenues grew a staggering 681 percent from its $1.1 million 2017 totals to $8.4 million in 2018 (http://nnw.fm/Zf34w). This growth was mainly driven by the company’s concentrated brand portfolio of highly popular, premium products. Specifically, the PLUS Uplift Sour Watermelon Gummy was the top-selling branded product of more than 20,000 products sold across all cannabis categories in California in 2018.
According to BDS Analytics, PLUS Uplift and PLUS Restore remained the top two best-selling edible products in California.
For more information, visit the company’s website at www.PlusProducts.com
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