This article is about one of the worst jobs a marketing professional has: figuring out and then explaining what exactly the company’s websites are doing. Actually, that’s two jobs. If there was ever a perfect job for AI, this would be it. The labor savings in poring through the volume of data in a busy website could be worth it alone. If you actually learn something useful, it could actually make you money.
The ‘artificial’ part of artificial intelligence is really based on human intelligence. It comes from doing the same tasks repeatedly until mastery is established, and then converting this experience into heuristics and better ways to automate and perform these tasks. This is the underlying foundation of a new website analysis product called Oribi. Any web analyst that has used Google Analytics to analyze digital ad spend, track key conversion events, and then prepare meaningful reporting for clients or management, knows the time consumed in preparing even a single report, much less interpreting the data on a periodic basis. Not every web analyst has the flash of insight to build a better mousetrap. The developers at Oribi did. Google Analytics has been the mousetrap of choice for 15 years. Oribi makes it obsolete. Here’s why:
- Insights & Trends
You get clear answers without the heavy lifting of sorting through endless piles of data. Oribi highlights what requires your attention and turns your data into action. You get actionable insights to drive results and you’ll be able to understand trends so you can anticipate changes instead of reacting to poor results. No BS; only the information you need.
- Event Tracking
Depending on others sucks. Especially, when you don’t have time to waste. Oribi makes you fully independent from developers. That’s right: NO DEVELOPERS REQUIRED. Every button click and page visit is automatically tracked for you. Doing the task of tracking individual conversion events is tedious and time consuming. Oribi tracks 100% of your site automatically, allowing you to define your conversion goals without any code. As new conversion events are added to your site, they are updated dynamically.
- Funnels, Correlations & more
Great traffic is not enough to earn money from your website. You need to optimize it for more conversions. Oribi’s optimization features empower you to understand what works, what doesn’t work, and how to drive more conversions. Uncover where you lose prospects, even across domains such as a shopping cart app or transaction processor. You’ll be able to reveal which events drive conversions and never miss anything with Oribi’s insights.
- Marketing Channel Analysis
Nothing is wasting your advertising resources more than focusing on the wrong channels. Whether it’s paid search ads or Instagram posts generated in-house, they both cost you money if they are not generating leads, sales or conversions. Oribi helps you easily spot the channels that acquire the most engaged prospects and result in more conversions. You can evaluate how each channel contributes to your goals, stay on top of new referrers and spot opportunities. Oribi parses and interprets UTM (universal tag manager) codes so you can track and compare multiple campaigns by their UTM.
- Visitor Journeys
Oribi allows you to pinpoint specific user behavior. You can follow individual users as they navigate your site, giving you the ability to effectively ‘look over their shoulders’; this is exceptionally difficult to do with Google Analytics. With Oribi you can follow single visitors across different sessions and multiple domains. You can also aggregate visitor journeys and connect email addresses to match journeys to your top prospects.
- Reports
Accumulating all the data and making sense of it is tough enough without having to make it presentable. Why would you spend hours to build your reports, if you can have it in a button click? With Oribi, you get jaw-dropping, customized reports to share your great work with others. Get ready-made, beautiful reports to share your results. The look, colors and logos can be added easily. You get the customized, professional reporting you’re looking for. Naturally, your reports can be scheduled to be shared automatically.
- Marketing Attribution
Facebook, Instagram, Google, YouTube…your customers may have several touchpoints before converting on your site. Did they see your video? Or was it that gallery post on Facebook? This makes planning your marketing activities a struggle. Oribi’s Marketing Attribution solves this issue by uncovering all touchpoints involved in a conversion. You can choose different attribution models to evaluate your activities and define the right acquisition strategy for all your goals.
With all these advantages over traditional analytics products, you owe it to yourself to try Oribi. A 7-day trial is as simple as installing a snippet of code in header portion of your website pages. Visit Oribi.io to get your tracker pixel. The insights you will see within the first few days may influence you to keep Oribi around as a permanent element of your website management.
– Written by Eric Vengroff
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