- Mainstream social media channels wary of promoting marijuana, close down user accounts for cannabis endorsement
- NUGL’s platform provides B2B and B2C marketing tools for companies
- Platform has capabilities of Yelp, LinkedIn and Google Business
Although the cannabis industry is gradually gaining social acceptability, many mainstream social media channels, such as Facebook, YouTube and Instagram, are still wary about promoting marijuana, according to a Digiday report. Cannabis ads are prohibited on a number of social media networks, including Facebook, Instagram, Google and Snapchat, although the latter does allow ads for cannabidiol-based products on a case-by-case basis, the report says. Additionally, many content creators and influencers have reportedly had their YouTube and Instagram accounts shut down for mentioning marijuana products (http://nnw.fm/n0nYM).
As a result, businesses in the cannabis industry finding these highly-effective marketing channels closed to them need to look elsewhere for promotion opportunities. Technology company NUGL Inc. (OTC: NUGL) hopes to address this concern by providing a platform with the capabilities of Yelp, LinkedIn and Google Business that’s specifically tailored for the needs of the marijuana industry.
NUGL’s networking platform, with both business-to-business and business-to-consumer applications, provides tools that can enable businesses across the industry to raise their profile, reach their customers and link up to businesses providing complementary services and products.
As the marijuana industry grows and matures, similarly to any other product such as beer, chocolate or footwear, specific brands will carve out identities and niches, and consumers will be looking out for their favorites. NUGL is positioning itself to allow producers to make their products visible on the right sales platforms and accessible to the consumers they want to reach. In addition, NUGL allows customers to provide unbiased reviews of products and services, such as dispensaries, shops and brands. The platform does not sell listing space or fake interviews, meaning that customer reviews are more transparent, credible and reliable.
The platform’s B2B app allows companies in the space to create a profile, through which they can post information about themselves and the goods and services they provide. Companies using the platform will be able to connect with other businesses and provide B2B services, such as growers connecting with dispensaries, for instance. The platform and app, available for Android and iOS devices, can also connect marijuana businesses with ancillary services, such as accounting, real estate, growing equipment providers and others.
Arcview Market Research and BDS Analytics predict that the marijuana market in the U.S. will continue to grow exponentially, as the country is moving closer to ending cannabis prohibition. According to the sixth edition of “The State of Legal Marijuana Markets,” released by the two research companies, the U.S. legal cannabis market is on pace to reach $11 billion in consumer spending in 2018 and $23.4 billion by 2022 (http://nnw.fm/bWE7p).
NUGL is set to capitalize on this trend, as its platform has no geographic limitations and can connect cannabis companies and clients all across the United States. Additionally, the company plans to expand its reach across the globe as the cannabis industry continues to grow in international markets.
For more information, visit the company’s website at http://nnw.fm/NUGL
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