- Nightfood Inc. inundated with orders, supermarket product requests after being featured on Rachael Ray show
- Over 80% of Americans snack regularly at night; most report feeling guilty and out of control
- Nightfood distribution recently expanded to Albertsons’ 188-store Jewel-Osco supermarket chain
Nightfood Holdings Inc. (OTCQB: NGTF), maker of the award-winning, better-for-you ice cream recently endorsed by the American Pregnancy Association as the recommended ice cream for expectant mothers reported a surge in online orders and consumer supermarket requests following a national feature on the Rachael Ray show, along with additional increased demand after adding the Jewel-Osco supermarket chain with 188 locations to its distribution network (http://nnw.fm/GZRa5).
Nightfood ice cream contains more calcium, magnesium, zinc, fiber and protein, all while having less sugar, fewer calories, and a lower glycemic profile. In the segment on the Rachel Ray show, aired the last week in February, world-renowned sleep expert and Nightfood scientific advisor, Dr. Michael Breus introduced Nightfood as a product that can help consumers enjoy a better night’s sleep. Known as the Sleep Doctor(TM) to millions worldwide, Breus is a best-selling author and repeat guest on the show. He has been educating the public about the relationship between our nighttime snack choices and sleep quality for over a decade.
As Nightfood’s scientific advisor, Breus had a profound impact on the birth of Nightfood as a company, and on the formulation of Nightfood products. “Before making the decision to start Nightfood, the writings of Dr. Breus and other experts in the sleep field confirmed for me that our nighttime food choices can directly impact sleep quality,” CEO Sean Folkson commented in a news release (http://nnw.fm/6Vi7j).
“Better snacks can lead to better sleep,” he continued. “While our nighttime cravings are biologically hardwired, each of us has a choice in what foods we eat to satisfy those cravings. You can choose a full-fat, full-sugar, sleep-disruptive ice cream and feel guilty and tired… or you can choose Nightfood and feel better physically and emotionally.
“Our website got overwhelmed with traffic a couple of times during the day, and we were inundated with orders and local supermarket product requests,” added Folkson. “With the surge in orders this week, we’ve already surpassed revenues from last quarter, with all of March yet to go.”
In addition to its increase in online orders, Nightfood is also expanding its supermarket reach and will soon be available in all 188 Jewel-Osco supermarket locations starting in late March, company officials announced. The iconic supermarket chain, owned by Albertsons Companies, spans Illinois, Northwest Indiana and Iowa, adding to Nightfood’s fast-growing distribution network which now includes prominent supermarket chains in the Carolinas, Mid-Atlantic, upper Midwest and New England.
With this new distribution, Nightfood ice cream is now available in major divisions of the two largest supermarket chains in the United States (Albertsons and Kroger).
“We’re absolutely thrilled to be bringing Nightfood to Jewel-Osco,” Folkson said. “We’ve got major initiatives planned that will help to quickly introduce thousands of Jewel shoppers to Nightfood and better night snacking.”
Nightfood’s outreach includes social media initiatives through its Nightfood Nation team of sleep experts, world-class athletes, and celebrities who participate in product promotion across their personal channels. In addition to social media, the company has also landed coverage on many major media outlets including the Wall Street Journal, Parents magazine, O, the Oprah Magazine, the Washington Post, the TODAY Show, and USA Today. On the heels of its official recommendation as the Official Ice Cream of the American Pregnancy Association, Nightfood has also been featured in a variety of pregnancy forums like The Bump (http://nnw.fm/mWR6z) and Baby Gaga (http://nnw.fm/OuZ1d). As word of Nightfood’s nutritional benefits spreads, supermarket demand to stock the award-winning product is expected to escalate.
Over 250 million American consumers combine to spend over $50 billion annually on snacks consumed between dinner and bed. The most popular choices are understood to be both unhealthy and disruptive to sleep quality. Nightfood solves this problem by helping consumers navigate the unhealthy cravings which are part of our biological human hardwiring. Management believes the nighttime specific snacking category has billion-dollar potential.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://nnw.fm/NGTF
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