- Nightfood ice cream is now available at Lowes Foods locations in North Carolina, South Carolina and Virginia
- The next run of Nightfood ice cream will include the 2019 ‘Product of the Year’ logo in order to drive consumer trial at retail
- NGTF’s CEO will aim to raise the company’s global profile when he speaks at the 13th Annual Global Dairy Congress in Portugal
Nightfood Holdings Inc. (OTCQB: NGTF), owner of Nightfood ice cream, recently added distribution to all 78 Lowes Foods supermarkets in North Carolina, South Carolina and Virginia as part of its expansion program (http://nnw.fm/9AlqY). The company is working toward a national rollout, with a goal of selling into 10,000 retail doors by March 31, 2020. Should it be successful in hitting those distribution goals, Nightfood’s revenues could approach or exceed $10 million per quarter by mid-2020 (http://nnw.fm/jMW9a).
Tarrytown, New York-based Nightfood Holdings Inc. owns Nightfood Inc. and its wholly owned subsidiary, MJ Munchies Inc., which was formed in 2018. The company is focused on the estimated 80 percent of at-home ice cream consumption that occurs before consumers head to bed. Nightfood ice cream is specifically formulated by sleep and nutrition experts for nighttime snacking, pioneering a category of foods to be known as ‘sleep-friendly’.
“As we gear up for the supermarket category review season, which begins in a few months, Lowes was one of the key accounts we focused on for the early part of the year,” Jim Christensen, Nightfood’s VP of ice cream sales, stated in a news release.
Globally, NGTF has started the process of registering the Nightfood mark for its ice cream brand in strategic international territories (http://nnw.fm/jXsD5).
NGTF CEO Sean Folkson believes that “overseas expansion is in our future.” The company is engaged in ongoing talks with potential international trade partners, according to Folkson, although there is currently no firm timetable for overseas expansion.
NGTF is raising its profile internationally. Folkson will speak in late June at the 13th Annual Global Dairy Congress in Lisbon, Portugal. The annual event is organized by Zenith Global, a UK-based food and drink consultant. The event regularly draws attendees from food giants such as PepsiCo, Mondelez International, Chobani and others (http://nnw.fm/lN6YQ).
Nightfood ice cream recently won the ‘Product of the Year’ award in the ice cream category in a Kantar survey of more than 40,000 consumers. The company also announced plans to market a brand called ‘Half-Baked’ in the CBD and marijuana edibles space.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://nnw.fm/NGTF
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