- Nightfood is revolutionizing the way people snack at night
- The company recently announced upcoming production runs in May and June, totaling over 330,000 pints, to prepare for new national distribution deal
- Nightfood Holdings CEO Sean Folkson described the company’s upcoming ventures in a SmallCapVoice.com interview
Nightfood Holdings Inc. (OTCQB: NGTF), an innovative consumer goods and brand development company, is pioneering the category of “sleep-friendly” nutrition with the national roll-out of its award-winning Nightfood ice cream. Leading marketing intelligence agency Mintel noted that nighttime-specific food and beverages represent one of the “most compelling and category changing” trends for the coming years (http://nnw.fm/YeOQ7). Nightfood aims to revolutionize the way Americans snack at night.
Nightfood founder and CEO Sean Folkson was featured last week in an interview hosted by Stuart Smith of SmallCapVoice.com. In the interview, Folkson discussed Nightfood ice cream’s national rollout through major supermarket chains such as Meijer and Lowes Foods. Folkson also discussed a new distribution deal that he expects to have a massive impact on distribution and revenue in 2019 and beyond.
“We have a deal that we’re expecting to sign in the next couple of days that’s going to dramatically expand our footprint immediately, [bringing] us coast-to-coast right here in 2019,” Folkson said in a news release (http://nnw.fm/NY3Yz). “I’m projecting that it’s going to bring exponential growth to us in the next several quarters.”
Now that the company has publicly announced that this distribution deal has been signed, it is ramping up production to fulfill projected demand (http://nnw.fm/zh7Ls). In the next 60 days, the company plans to produce over 330,000 pints of ice cream, enough for well over $1 million in revenue.
Jim Christensen is Nightfood’s VP of ice cream sales. Christensen spent more than 20 years at Unilever, where he held the same position and headed up sales and distribution initiatives for Ben & Jerry’s, Klondike, Breyers and Good Humor. Christensen noted in a release that the company anticipates monthly production runs with ever-increasing run volumes.
Folkson also recently discussed his company’s approach to social media marketing. He described “investomers” as individuals who both have an ownership stake in a company and also consume its products, and he believes that the “growing army of Nightfood investomers will accelerate the word-of-mouth [brand awareness] that so often catapults innovative new brands into public awareness and national distribution.”
Researchers estimate that most at-home ice cream consumption occurs in the hours before bed. The team at Nightfood, which includes America’s most prominent sleep expert, Dr. Michael Breus, has created an ice cream line specifically designed for nighttime snackers.
Recently, Nightfood ice cream was announced as the winner of the 2019 ‘Product of the Year’ award in the ice cream category in a survey of more than 40,000 consumers (http://nnw.fm/C3lC5).
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://nnw.fm/NGTF
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