- A strategic partnership with HP will enable Aptito to benefit from the tech giant’s massive global sales to deliver a full set of point-of-sale tools to small- and medium-sized clients
- The sales and support partnership will focus on a line of Android-based point-of-sale devices to enable access to affordable, cutting-edge payment technologies
- The innovative payment solutions market is anticipated to continue growing rapidly in 2019 and beyond, providing companies like Aptito with sustainable expansion opportunities
Global technology and value-added solutions group Net Element Inc. (NASDAQ: NETE) subsidiary Aptito will be entering into a sales and support partnership with HP Inc. (NYSE: HPQ) that will focus on the HP line of Android-based point-of-sale devices, the company announced in a press release (http://nnw.fm/58iVx).
“We are excited to work with HP to deliver our SaaS in their IPOS solutions to our existing and new merchants worldwide,” Aptito President Andrey Krotov said in the release. Aptito solutions are currently deployed in 16 countries, and the number is increasing. HP global sales provide opportunities for furthered expansion, he concluded.
Under the terms of the agreement, Aptito will provide its restaurant management SaaS alongside the HP point-of-sale solutions. The collaboration primarily addresses the needs of small- and medium-sized businesses (“SMBs”) that are looking for competitively priced, cutting-edge technologies.
Aptito’s technology, backed by the HP global sales, will aim to deliver a full set of tools to enhance both selling and mobile transactions carried out by SMBs.
Under wholly owned subsidiary Aptito, Net Element is providing comprehensive business management solutions and cloud-based point-of-sale systems for the restaurant industry (http://nnw.fm/s5DBA).
Effective payment solutions have long established themselves as one of the essentials for the sustainable growth of SMBs. Effortless transactions increase customer satisfaction and overall experience (http://nnw.fm/NMEe1). Through the introduction of new technologies, such transactions become simpler and more affordable to carry out than ever before. Aptito already offers a full range of innovative solutions developed for the needs of restaurant owners – Aptito POS, Aptito mPOS, kiosks and digital menus, to name a few.
Attention to detail and the quality of customer service are both of paramount importance in the restaurant business. According to the National Restaurant Association, 10,000 new businesses open each year. As of 2018, the number of restaurants operating in the U.S. has exceeded one million (http://nnw.fm/Z9M3i).
Innovative payment solution technologies are shaping up as one of the most demanded innovations. According to the Electronic Transaction Association, U.S. merchants will spend nearly $2 billion on effective payment solutions in 2019.
The global point of sale market will exceed $9.8 billion by 2023, forecasts suggest. That’s a CAGR of 12 percent over the specified period. Both market volume and revenues are anticipated to increase consistently (http://nnw.fm/kWqo9).
Growing digital payment volumes, the widespread adoption of mobile payment solutions and a very high demand from the retail sector will rank among the primary factors driving the expansion in this field.
Net Element operates a payment-as-a-service transactional and value-added services platform for small- and medium-sized enterprises. The NETE solutions are available across the U.S. and in various emerging markets. In the U.S., Net Element works toward innovating productivity for SMBs through reliance on blockchain technology and cloud-based solutions. Internationally, it strives to make the most of an omni-channel platform to deliver flexible solutions to emerging markets.
For more information, visit the company’s website at www.NetElement.com
NOTE TO INVESTORS: The latest news and updates relating to NETE are available in the company’s newsroom at http://nnw.fm/NETE
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