Fast-developing consumerism in China is giving us a glimpse as to what is working and what could shape our future commerce habits worldwide. Currently, the mobile and social revolutions are taking over the commerce world, a process that is expected to accelerate.
According to Statista (http://nnw.fm/ottB9), the number of smartphone users is expected to go from 2.1 billion in 2016 to 2.87 billion by the end of 2020, leading to a potentially huge surge in the number of consumers shopping on their phones. Most importantly, this sector is being led by China, which CNBC says accounts for approximately 30% of the global smartphone market and holds mobile commerce far more sophisticated and advanced than that of other countries (http://nnw.fm/7tT9d). Aside from the fact that nearly two-thirds of retail and consumer-to-consumer e-commerce sales in the fourth quarter of 2015 were made on mobile in China (http://nnw.fm/TYV0s), the country is also far more advanced in terms of mobile money transfers; loyalty programs such as vouchers, coupons, and e-ticketing; delivery systems; and content purchasing.
E-commerce is not the only area of marketing that China is influencing. The country is known for integrating its e-commerce with social media. Social commerce has not only allowed for the proliferation of the online-to-offline (O2O) world but has also become a way to facilitate better customer relationship management (CRM) and, of course, commerce. Companies are now able to have personalized, one-on-one interactions with customers, thus making more sales.
In China, sophisticated social marketing platforms such as those designed by Moxian, Inc. (NASDAQ: MOXC) are fueling this constant growth, and the competitive market there is pushing Moxian to continue its innovation. The company’s mobile applications, Moxian+ User and Moxian+ Business, act as one-stop shops for both mobile shoppers and businesses, linking them together seamlessly with a variety of features and technology.
The Moxian+ User application incorporates social networking with gaming, using the company’s virtual currency whereby users can redeem prizes sponsored by Moxian and Moxian merchants. On the other hand, the Moxian+ Business application is a social CRM tool that not only allows business to set up shop on the Moxian platforms but also pushes promotions to users, all while generating reports giving them a 360-degree view of their progress on the Moxian platform.
For more information, visit www.Moxian.com
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