Moxian, Inc. (NASDAQ: MOXC), a China-based company in the business of providing social media-based marketing and promotion platforms to merchants to help them grow their business, continues to show a thorough understanding of China’s online-to-offline (O2O) and social media market demographics. Although it is hard to establish where China’s O2O market stands, O2O in China covers all kinds of services that are offered by brick-and-mortar establishments.
Unlike in the U.S. or Europe, where O2O is often considered to be items purchased online and picked up at a store, in China O2O includes a range of categories. O2O in China takes into account travel, accommodation, transport, dinner reservations, medical appointments, and virtually any services that are ordered or booked online but paid for at point of service.
With this mind, who is the primary demographic for China’s O2O market? Although the O2O markets in China, the U.S., and Europe are significantly different, this is largely due to the fact that payments in China are far more likely to be made via a mobile device, according to eMarketer (http://nnw.fm/vzE0B). In addition, the typical buyer in China is likely to be less than 40 years old and live in one of the country’s larger cities.
According to Make a Website Hub (http://nnw.fm/m1FZg), this is also the demographic in China that is most active on social media. Roughly 30% of social media users are said to be between the ages of 26 and 30 years, with another 21% of social media users between 31 and 35. With over 650 million social network users, and 400 million of these individuals using mobile to access these social media platforms, it is no wonder that Moxian is making strides in both the O2O and social media marketing industries.
The company has two primary products, Moxian+ User app and Moxian+ Business app. These apps are multi-channel social commerce platforms that allow merchants and consumers to better interact with one another. Moxian+ User app is made up of Moxian’s proprietary virtual currency, social networking, a redemption center sponsored by Moxian merchants, and a game center. Moxian+ Business app comes with a built in Social Customer Relationship Management tool through which merchants are able to set up a store on the Moxian platform and push promotions through various mediums. The application also allows merchants to respond to customer inquiries through instant messaging, as well as to list items, process orders, and receive reports and analytical insights.
With China’s O2O market demographic showing a strong resemblance to its social media demographic, Moxian, Inc. is able to capitalize on both markets. The company achieved an important uplisting to the Nasdaq Capital Market on November 15, 2016. This, combined with its new relationship with Beijing Chinaums, a subsidiary of China UnionPay that creates safer and more convenient payment options, allowed Moxian to launch the Moxian+ User app on a commercial level by accessing the millions of merchants and users who currently use Chinaums proprietary payment technologies.
For more information, visit the company’s website at www.Moxian.com
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