Although it started mostly as a way for brick-and-mortar merchants to get more customers by offering special deals and discounts via online advertising, a tendency that is still maintained, the Online-to-Offline (O2O) market has rapidly evolved past that point to include all manner of services and to serve as a connecting bridge between consumers and merchants. The market has grown to include click-and-collect services traditionally offered by brick-and-mortar merchants, as well as on-demand services such as Airbnb or Uber, deal sites such as Meituan.com or Groupon (NASDAQ: GRPN), all the way to services such as fresh market delivery, pick-up dry cleaning, restaurant booking, food delivery, and more.
The expansion of O2O services is likely to play a major part in the growth of China’s massive eCommerce sector, expected to reach $1.1 trillion by 2020. With this in mind, a growing number of Chinese companies, such as Shenzhen-based Moxian, Inc. (OTCQB: MOXC), have begun to invest heavily in the O2O sector and have even developed specific software and tools aimed at both merchants and consumers active in this market. Chinese eCommerce giant Alibaba Group Holding Limited (NYSE: BABA) last year purchased 20% of consumer electronics chain Suning for $4.63 billion and, earlier this year, invested more than $1 billion in food delivery services Ele.me. In addition, a growing number of O2O businesses will focus on ways of providing services and products to regions where they were previously unavailable. Alibaba’s Taobao platform has actually started a campaign recently to encourage Chinese farmers to sell their products on the platform.
Moxian’s O2O platform targets small- and medium-sized enterprises, including traditional brick-and-mortar vendors, being designed to help them connect with prospects and customers at a deeper level. By integrating social media features, entertainment and gamification, and business intelligence capabilities, the Multi-Channel Social Commerce Platform allows both consumers and businesses to connect and interact under the unique concept of ‘Online Lifestyle, Offline Fun’. More specifically, the comprehensive platform has at its core a proprietary Social Customer Relationship Management tool developed with the specific goal of improving consumer-business interaction by allowing vendors to run targeted marketing and advertising campaigns.
The Moxian+ Business app allows merchants to collect and analyze insightful behavior data about their customers, with the purpose of knowing their audience better and offering each and every user group a more personalized experience. The user data is collected through the Moxian+ User app, dedicated to shoppers, which includes a gaming center, a rewards redemption center and social media networking capabilities. Based on geolocation and a user’s preferences the app also makes personalized shopping recommendations, including vendors, promotions and special deals that are in the user’s vicinity.
For more information, visit the company’s website at www.Moxian.com
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