Traditional marketing campaigns are often a shot in the dark, with merchants sending out a particular message to as many people as possible, hoping it will stick. Even with more refined tactics that allow marketers to target a particular customer group based on age or education or income level, it is nearly impossible to reach out to customers individually. But with the advent of social media, businesses have found it is easier than ever to stay connected with their target audiences and to reach those audiences with personalized messages specifically developed for each and every segment of their client base.
Social customer relationship management (CRM) tools and intelligent data analytics services such as the ones offered by China’s Moxian, Inc. (OTCQB: MOXC) are now of crucial importance for merchants who seek to know their audience and their preferences better and incorporate this information into their marketing strategies. The number of social media users worldwide is expected to grow to 2.5 billion by 2018, which in turn is more than likely to have a major impact on consumer habits and on merchants’ strategies to tap into an ever-growing customer base. While traditional customer relationship management tools typically only collect and manage static data about customers based on their interactions with the company over phone or email, Social CRMs add an essential layer of information: the information put out there by the customers themselves through their social media profiles. This allows merchants to develop a more complete profile of their target audience and therefore take action faster and develop customized messages and campaigns for each consumer group.
Capitalizing on this trend, Moxian found an innovative way of combining social media with business intelligence, all built around a proprietary Social CRM tool developed with the specific goals of helping consumers and businesses interact better and allowing merchants to run targeted advertising campaigns and promotions. Via the Moxian+ Business app, with its built-in Social CRM, businesses can compile behavior data about their customers, getting to know their audience better and offering users a more personalized experience. The app also allows businesses to set up online stores and generate customized reports based on intelligent data analytics, but also stay in touch with their social media followers and customers and answer their queries in real-time through an instant messaging system.
User data is collected through a dedicated app for shoppers, the Moxian+ User app, which includes social networking capabilities, a gaming center and a rewards redemption center. Designed specifically for consumers, the app includes Moxian’s proprietary virtual currency, Mo-Coins or MO-Points, which can be earned by playing games and then exchanged for prizes from Moxian or merchant users. The social networking tool allows users to set up customized profiles, join chat groups, find friends and topics of interest, and more. The app also includes an online mall and personalized shopping recommendations, including nearby vendors, offers and promotions, based on a user’s preferences and geo-location.
For more information, visit the company’s website at www.Moxian.com
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