Social media has become a dominating force in the marketing world over the past decade. Businesses use this form of marketing to attract prospective customers, increase sales, and build relationships with their target markets. According to an article by Neil Patel (http://nnw.fm/6FCdl), research has found that social media drives over 30% of overall referral traffic on the Internet.
Business2Community.com (http://nnw.fm/xx7HG) states that the total number of people using social media is expected to rise to 2.5 billion by 2018, going on to explain that social media is nearly as important as television advertisement when it comes to consumer purchase decisions. In fact, nearly 60% of consumers stated that they feel more positively about a company after seeing positive online reviews.
Given this, it is no wonder that businesses are investing more time and resources in their social media marketing. However, there is a surprising and significant lack of metrics and executive involvement in social media by most businesses. Roughly 46% of B2B marketers stated that they’re not sure whether or not social media channels have had an impact on revenue, and less than 30% of top companies report any social media engagement from their C-level executives. However, with social media being used as a form of customer retention, social media spending is still expected to continue its rise over the next five years.
With over three billion people who have access to the Internet, over two billion being active on social media, and just under two billion using social media on the go, it is no wonder that companies such as Moxian, Inc. (NASDAQ: MOXC) are capitalizing on this ever growing form of marketing. Moxian, Inc. is in the business of providing merchants with social marketing and promotion platforms that can help them advertise through social media in order to accelerate their business.
Moxian has two applications, the Moxian+ Business application and the Moxian+ User application. The social commerce platform works in a way that gives merchants insights into their customers. With these applications, merchants are able to connect with their target audiences, push promotions, and generate reports customized to their shops.
For more information, visit the company’s website at www.Moxian.com
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