According to PSFK’s founder and editor-in-chief, Piers Fawkes (http://nnw.fm/qj8Zo), “Travelers today are looking for an intuitive, rapid and personalized experience. They understand the trail of contextual data that surrounds them and they expect the smartest travel brands to leverage those data to serve them appropriately.” This is made more obvious by the fact that smaller companies are struggling to fully capitalize on the increasingly connected world we live in.
With Americans spending approximately $814 billion on domestic travel in 2015, according to the U.S. Travel Association (http://nnw.fm/odGt8), it is no wonder they are also investing a lot of time in planning these trips. But with advancements in technology, consumers are looking for a more unique and personalized but also more rapid travel planning experience.
CEO of the online fare aggregator Kayak, Steve Hafner, believes technologies are now changing how travelers book their holidays, saying that customers’ booking experiences will be less point-and-click websites, and more spoken word and chat bots. In an interview with CNBC’s On The Money (http://nnw.fm/wFx5S), he stated, “What we’re seeing is there’s a whole generation of people who are more familiar with text messaging and voice via Siri who are looking for a different interaction with an online travel agency.” Consumers have a need for more rapid, personalized, and mobile booking experiences, requiring companies to build more intelligent systems that offer a modern and on-the-go way for people to book their trips.
An example is Monaker Group’s (OTCQB: MKGI) NextTrip.com, a real-time booking engine that offers customers the opportunity to book various types of accommodation as well as flights, car rentals, tours, and more. NextTrip.com provides an all-in-one travel planner for every aspect of a person’s trip. The NextTrip planner enables travelers and holidaymakers to choose from some eight million trip ideas, and it gives users the opportunity to import bookings to one place on their mobile devices; discover a variety of nearby hotels, bars, and restaurants; save and attach important links to their devices; and collect travel money to split travel costs among friends and family. The free travel planner is an all-inclusive platform that is mobile friendly and allows consumers to book and save information about their trips, no matter where they are in the world.
For more information, visit www.MonakerGroup.com
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