MaxPoint Interactive (NASDAQ: MXPT) is a marketing technology company focused on generating hyperlocal intelligence in order to optimize brand and retail performance. The company’s proprietary Digital Zip® technology, in combination with the MaxPoint Intelligence Platform™, predicts the most likely buyers for specific products at particular retail locations before executing cross-channel digital marketing programs designed to reach these buyers. Leveraging these tools, MaxPoint’s clients are able to improve returns on their marketing budgets by quantifying accurate data regarding the effect of specific campaigns on purchases and optimizing advertising strategies in real time based on detailed reporting of product sales data, SKU-level sales lift, up-to-date inventory data and more. For more information, visit www.maxpoint.com.
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