- Icon is looking ahead toward challenges within the Canadian cannabis industry and potential long-term success
- The company is building a highly experienced team
- Icon is entering the market through a powerful play, differentiating it from other players
Icon Exploration Inc. (TSX.V: IEX.H) is looking ahead toward challenges within the Canadian cannabis industry and strategically preparing for the long game. Icon sees potential beyond crop yield, a major focus of other companies, and is focusing on lowering production costs while creating and refining efficient extraction and processing methodologies.
Rob Fia, Icon president and CEO, brings to the company more than 17 years of experience in the investment business. He has been involved in several multimillion-dollar financings and advisory transactions in mining, oil and gas, alternative energy, technology and health care. Now, as CEO of Icon, Fia’s attention has turned to the emerging Canadian cannabis industry. Approached early on by many cannabis startups in search of investors, Fia realized that it made more sense to build a company from the ground up that provided fundamentals other organizations were lacking. As a result, City View Green (“CVG”) was acquired in a reverse takeover.
In addition, a 40,000-square-foot growing facility in Brantford, Ontario, is currently in the planning stages, further cementing Icon and CVG’s sights on the long game. Once CVG’s application to Health Canada for an Access to Cannabis for Medical Purposes Regulations (“ACMPR”) license is granted, the facility will be used to provide superior pharmaceutical-grade cannabis products. Furthermore, 4,000 square feet have been set aside for an extraction laboratory, while 4.3 acres remain for future construction.
A highly experienced team has also been carefully assembled to ensure that the company operates with maximum efficiency. Master growers responsible for Icon’s cannabis cultivation bring to the table more than 20 years of experience. These botanists have invaluable understanding about the mediums of soil, coco and drip and deep-water culture; they are also proficient in indoor, outdoor and greenhouse growing. An extraction expert has also joined the team, bringing vital expertise in developing and launching new products.
“If you differentiate yourself in the market, you’ll attract the attention of investors,” Fia stated in a news release (http://nnw.fm/wY6dj). “I think we’re entering the market at just the right time. We’re getting in at the second inning of a long ball game. There’s a lot of room to be a powerful entry into the space, and once the market sees what we’ve done here, it will be very exciting.”
Icon is setting itself apart as a company that’s capable of resisting market fluctuations by minimizing operation costs and looking ahead toward challenges that may arise in the industry, thereby producing long-term returns for shareholders and investors. The company’s prime objective is to create a well-diversified organization that’s focused on assessing and potentially acquiring targets in the cannabis industry.
For more information, visit the company’s website at www.IconExploration.net
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