On September 20, 2016, ICF (NASDAQ: ICFI) launched its new brand to the marketplace. The consulting and technology services provider’s new branding includes a new logo, website, and corporate positioning. ICF celebrated its 10th anniversary as a publicly-traded company this year and coordinated the unveiling of the new brand alongside it.
In a news release, Sudhakar Kesavan, ICF’s CEO and chairman, stated, “This is the ideal time for ICF to reinforce our brand in a more cohesive and meaningful way. Our new positioning and visual identity better represent ICF’s capabilities as one of the only fully integrated consulting and technology services providers in the world with the experience and expertise to successfully serve clients in markets ranging from energy to health to cyber security to aviation.”
The new website focuses on the diversity and expertise that the ICF team provides to its clientele. The website has been designed to be more accessible to people wanting to learn about the company and career opportunities within ICF. In addition to this, it is now easier than ever to find out more about ICF’s capabilities, as well as its range of experts. This can be done by viewing the company’s ample portfolio of thought leadership white papers and opinion pieces. ICF’s new corporate positioning is focused on how the company ‘makes big things possible’ to everyone involved. This includes clients, investors, stakeholders, and its employees.
In April, ICF hired Colette LaForce to act as the company’s first chief marketing officer. LaForce led the rebranding efforts, adding, “The new ICF reflects the optimism, diversity and growth potential of this incredibly exciting business. We believe in making big things possible for all our clients—and our new positioning, logo, visual identity, voice, and website reflect the passion, commitment, and tenacity that ICFers bring to their clients every day.”
Over the past 10 years, ICF has seen significant growth thanks to numerous acquisitions. These have enabled the company to continue to grow and strengthen in various areas of technology and research, including strategy and communications. ICF is equipped with more than 5,000 researchers, social scientists, digital strategists, creatives, policy specialists, and technologists, allowing it to become one of the most trusted and looked up to consulting brands in the industry.
ICF’s employees, who operate in 65 countries around the world, allow the company to specialize in thorough client engagement with government organizations and commercial corporations across the U.S., Asia, and Europe. Thanks to key acquisitions over the past decade, ICF offers marketing, communications, digital, and loyalty services across a range of markets, including climate, energy, education, and cyber security.
For more information, visit www.icf.com
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