Move over Formula One, and make way for the HODL RALLY, which is soon to wind its way across Europe, parading some of the best blockchain brands through eight cities in eight days. For over a week, up to 100 supercars will cruise 1,800 miles through an octet of metropolises – London, Paris, Geneva, Monaco, Barcelona, Valencia, Dénia and Ibiza – offering marketers a rare opportunity to expose their brands to the denizens of these great cities.
HODL RALLY gets off the grid on June 29, from Pall Mall in central London, with a cocktail meet and greet. Then, it takes off the next day with a trip across the Channel by ferry from Dover to Paris for a club takeover. On day two, the cavalcade coasts down to Geneva for a crypto community meetup and cocktails. Then, it’s on to Monaco for dancing on Nikki Beach, followed in the evening by the James Bond black tie cocktail party and poker tournament at the Monte Carlo Casino. Hugging the coast, the party will then cruise on to Barcelona for the Barcelona Blockchain Summit, planned for July 4-5 at Barcelona’s W Hotel.
This highly-anticipated conference in Barcelona will provide a forum for blockchain developers and other experts to make presentations and engage in discussion. During the conference days, participants will get ample opportunity for networking. Two signature events on the cards are the sunset dinner at Montpellier Beach and the Fourth of July pool party planned for Independence Day. Then, it’s on to Valencia, the next day, for bullfighting. A fashion show featuring designs by celebrated couturier Adam Saaks and a beach party, both on the Mediterranean island of Ibiza, are scheduled for the next phase of the rally. To cap it all off, a VIP super yacht party will offer opportunities to recap events and cement contacts.
The brainchild of British entrepreneur Virtue Nightingale, HODL RALLY is a great educational and networking event for anyone interested in blockchain technology. Showcasing blockchain against the backdrop of a road rally is expected to make the technology more approachable, encouraging wider understanding and adoption.
HODL RALLY is about more than blockchain, however. Fifteen percent of its profits will go to the Tetnight Education and Wellbeing International (TEWBIT) organization. The charity, operating in Ghana, provides children there with the skills to become self-sufficient by offering access to agricultural education and farms.
For more information, visit the event’s website at www.HODLRALLY.com
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