Blockchain and block parties may seem worlds apart, but they have more in common than meets the eye. Both are, essentially, devices of democratization. Like block parties, blockchain technology fosters equality through its peer-to-peer structure, operating without a central authority and with an openness that makes it accessible to all – a profound reflection that inspired Virtue Nightingale, CEO of HODL Rally, to launch the event in order to drive wider adoption of blockchain technology.
For eight days, a caravan of 100 sleek cars will meander 1,800 miles through eight cities – London, Paris, Geneva, Monaco, Barcelona, Valencia, Denia and Ibiza – presenting a moving blockchain promotional platform. The motor rally’s blithe background is expected to increase knowledge of blockchain benefits in an undemanding, playful way. Additionally, the cavalcade offers marketers a unique opportunity to increase brand awareness in five European countries, including the United Kingdom, France, Monaco, Spain and Switzerland. The centerpiece of the rally will be the EVOLV Barcelona Blockchain Summit, which is planned for July 4-5 at Barcelona’s W Hotel. This highly-anticipated conference will provide a forum for experts and blockchain developers to make presentations and engage participants in discussion.
The party program has already been drawn up. It starts with a cocktail meet and greet in London, followed by a trip across the Channel by ferry for a “club takeover” in Paris. Then, it’s on to Geneva for cocktails. Right after, the Monaco leg kicks off with dancing on Nikki Beach, while, in the evening, the James Bond black tie cocktail party and poker tournament at the Monte Carlo Casino will get underway. The festivities continue in Barcelona, where the Blockchain Summit will be held. There will also be a sunset dinner at Montpellier Beach and a pool party on the Fourth of July. This will be followed by a fashion show with Adam Saaks and a beach party, both in Ibiza. Then, to cap it all off, a VIP super yacht party will set sail at the rally’s conclusion.
HODL Rally is not all about parties and blockchain, however. Fifteen percent of its profits are pledged to the Tetnight Education and Wellbeing International (TEWBIT) organization. The charity, operating in Ghana, aims to provide local children with the skills to become self-sufficient by offering access to farms and agricultural education.
For more information, visit the event’s website at www.HODLRally.com
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