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HempFusion Wellness Inc. (TSX: CBD.U) (OTCQX: CBDHF) (FWB: 8OO) Marks a Significant Milestone in its European Expansion Plan; Announces New Chief Financial Officer

  • HempFusion Wellness Inc. announces it is offering its new EU-compliant products through Boots Ireland
  • This marks the company’s official entry into the Irish market in what is a significant step in further venturing into the U.K. and Europe as a whole
  • Boots will carry HempFusion’s products in close to 50% of stores in the country
  • Following unprecedented circumstances, HempFusion announced a new Chief Financial Officer, Ms. Maria Leal, taking over from Mr. Bruce Valentine
  • Ms. Leal will oversee HempFusion’s finance and accounting functions

HempFusion Wellness (TSX: CBD.U) (OTCQX: CBDHF) (FWB: 8OO) just marked a significant milestone in its European expansion plan. This followed the announcement that it would now be offering its new European Union (“E.U.”) compliant products through its wholly-owned subsidiary, Probulin Probiotics, LLC, via Boots Ireland (https://nnw.fm/3X9Ft).

This entry into the Irish market marks a crucial step in HempFusion Wellness’ ambitious plan to venture into the European market, specifically Ireland, the United Kingdom, and Europe. The move began back in January of 2021 when the initial distribution deal for Ireland was signed, a deal that would see Boots Ireland stock HempFusion’s products in close to 50% of stores in the country.

Boots Ireland is a household name in the Irish market. With a history that dates back to 1849, it has become a well-known brand and an integral part of the community (https://nnw.fm/kzA4x). The company also serves as part of the Retail Pharmacy International Division of one of the world’s largest purchasers of prescription medication and other health and well-being products. As such, HempFusion’s partnership with Boots Ireland adds substantial value to the brand and plays a critical role in its future expansion plans throughout the rest of Europe and the U.K.

Some of the Probulin products stocked in Irish stores will include Women’s Health Probiotic, Probulin Daily Care probiotic, and Total Care Probiotic. As for HempFusion products, Boots will stock 10 mg      USDA Organic Tincture Oil and 20 mg USDA Organic Tincture Oil (https://nnw.fm/J2KMp).

HempFusion Wellness, based in Denver, is a world-leading health and wellness CBD company. It prides itself in utilizing the power and potential of whole-food hemp oil that’s been extracted using a proprietary method known to preserve greater numbers of cannabinoids (HempOnePassExtraction(TM)). This organically produced oil serves as the foundation of each of its HempFusion products. Similar care and attention make their way to the development and offerings coming from each of its brands, to include HempFusion, Probulin Probiotics, Biome Research, and H.F. Labs (https://nnw.fm/iKLzI). 

Currently, the company’s primary market is the United States, where its products are carried in approximately 4,000 retailers in all 50 states. Consequently, its expansion into Ireland marks a considerable milestone in its move to expand globally, and in Europe, specifically. 

Additionally, HempFusion announced a new Chief Financial Officer. Ms. Maria Leal, who previously served as the company’s Vice President and Controller, will now take on the position of Interim Chief Financial Officer, taking over from Mr. Bruce Valentine. The latter stepped down effective June 16, 2021, following the unexpected passing of his mother and the duties that arose (https://nnw.fm/hBPsM).

Ms. Leal has had a 20-year-long career, serving in various senior positions in financial accounting. Before joining HempFusion in July 2019, she served as Vice President and Corporate Controller at Galvanize Inc., Vice President, Finance at SharpShooter Imaging, and Vice President, Finance North America, and Treasurer at Magic Memories (https://nnw.fm/Q6Z3Y).

In a statement from Jason Mitchell, the Cofounder, President, and Chief Executive Officer of HempFusion, HempFusion, through its Board, expressed complete confidence in Ms. Leal’s skills and expertise. The Board noted its trust in Ms. Leal succeeding in overseeing HempFusion’s finance and accounting functions. Mr. Mitchell also recognized Ms. Leal’s role within the company and the value that she has added, particularly to developing and implementing financial planning and accounting functions for the duration she has been part of the company.

Ms. Leal holds a CPA and an MBA from Marylhurst University. She also has a Bachelor of Science Degree in Business Administration/Accounting from the California State University- Los Angeles.

For more information, visit the company’s website at www.HempFusion.com/corporate-information.

NOTE TO INVESTORS: The latest news and updates relating to HempFusion are available in the company’s newsroom at https://nnw.fm/CBDHF

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