Grey Cloak Tech’s (GRCK) Takeover of ShareRails Integrates Brick-and-Mortar and E-Commerce Omni-Channel Shopping

Grey Cloak Tech’s (OTC: GRCK) takeover of ShareRails and its cloud-based software could play a major role in the attempts by major retailers seeking to integrate their costly physical stores with e-commerce in order to successfully compete. Well-known chains are betting that their brick-and-mortar appeal can help them survive in the omni-channel shopping world. J.C. Penney is one example. After years of hemorrhaging losses — $513 million in fiscal 2015 alone — it posted a small but symbolic $1 million profit in 2016. Key to its survival strategy is attracting the online shopper to its physical stores. ShareRails’ proprietary software could be a key element in the survival and growth of stores, located in malls, strip centers, or freestanding, versus online companies that are nimble in pricing and assortments.

Grey Cloak Tech, after its March 2017 takeover of ShareRails, is now a dual-faceted company. It can use its newly-acquired online-to-offline (O2O) platform to raise the profile of retailers’ inventory in brick-and-mortar stores into online digital comparison shopping. Through a digital conversion of a listing of physical inventory into rich content, a number of search engines — such as Google — can then index the products offered. The endgame is a melding of online shopping with physical stores. The company also offers the market its own click-fraud detection with its proprietary Fraudlytic™ software designed to protect advertisers in the digital marketplace.

The result is a comprehensive O2O service which addresses the sharp decline in mall traffic at physical stores, brings traditional stores into the online shopping mix and shields online promoters from click-fraud, offering a clearer picture for investors into the true performance and reach of online businesses.

At the same time, merchants can analyze data detailing consumer shopping trends and better align their product assortments to meet those needs. To the consumer, e-commerce shopping integrated with data regarding the existing inventory of physical stores presents a comprehensive view of the total marketplace.

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