Giggles N’ Hugs (GIGL) Driving Children toward a Better Understanding of Nutrition

Recent news has highlighted how obesity in children has doubled in the last three decades. Children are being fed the wrong foods largely because they tend to choose foods based upon taste and appearance rather than nutrition. In recent weeks, a number of studies have come out highlighting the impact of our modern world on children’s relationship with food.

A recent article at Parent Herald (http://nnw.fm/U8fVw) entitled, “Children Nutrition: Food Commercials Influence Children’s Choice of Food,” covers the impact that mass media has on children and their eating habits. Dr. Amanda Bruce and researchers from the University of Missouri-Kansas City and the University of Kansas Medical Center shine a light on the fact that children choose for taste rather than nutrition. In association with this, according to Dr. Bruce’s research, commercials have a significant and negative influence on food choices children make.

But how can we make children’s nutrition more important to them? News Medical (http://nnw.fm/5hACN) recently announced the release of an innovative board game that helps improve nutrition and health in young people. The game has been developed by Focus Games Ltd. and Foodtalk CIC (pediatric dietitians) in order to educate children aged 1 to 5 about health and nutrition. They aren’t the only people fighting a growing battle for the health of children, however; others are going toward a movement where nutrition and taste and fun and education are unified.

Giggles N’ Hugs (OTCQB: GIGL) came to light when Dorsa Parsi, co-founder of Giggles N’ Hugs restaurants, couldn’t find an eating establishment that catered to children and adults equally. At most restaurants, aside from the lack of children-sized utensils and chairs, children’s menus were often greasy and unhealthy. She said: “I also hated the fact that all the ‘kid friendly’ foods were made with artificial cheese or potatoes. Having a very picky eater, I came up with very creative ways to have her get her veggies. I always pureed cauliflower in her fettuccine alfredo and squash in her mac n’ cheese. I always made homemade pizza with pureed spinach in her pizza sauce. She never knew she ate her veggies every day, but going out to dinner meant NO veggies!

Parsi started Giggles N’ Hugs with the aim of providing a healthy restaurant that was both child and adult friendly. The menu includes not only child-friendly meals packed with goodness, teaching children how good taste and health are not mutually exclusive, but also the opportunity for children to connect it all with a fun place to play. Giggles N’ Hugs now has two locations with a strategic expansion plan in place to expand to Asia, Europe, Australia, Latin America, and the Middle East.

For more information, visit www.gigglesnhugs.com

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