- Fan Pass launched in July 2020 as a means of bringing a “virtual stage” to fans and giving artists access to the revenue they need, and has since seen remarkable growth
- Platform reports higher numbers in artist signups, live events and performances and social media engagement every month
- April’s Artist Contest is incentivizing new artist streaming, offering $25 to the first 25 artists to schedule their first stream
March 2021 was another record month of growth for mobile technology and marketing company Friendable’s (OTC: FDBL) Fan Pass platform, with an 81% increase in artist sign-ups over February, tallying 575 new artist sign-ups versus 317, respectively. Additionally, the live events and performances streamed by the platform doubled, expressing triple-digit percentage growth (https://nnw.fm/WgOMw).
Social media reach and engagement also increased across the board, with impressions up by 19% and Live Channels rising to 69%. Facebook reach rose to 120%, with engagement up 19%. Instagram followers, reach, and interactions also showed a double-digit percentage increase.
Friendable’s Fan Pass platform launched in July 2020 at the height of the COVID-19 pandemic, providing an online live streaming concert venue for artists and their fans as an alternative to in-person events. “The COVID-19 pandemic has changed the way we communicate at all levels. Especially the virtual stage, which has demonstrated how effective and far-reaching it can be,” Friendable CEO Robert Rositano, Jr. said.
Rositano added that Fan Pass believes this format of engagement is here to stay and will grow into the foreseeable future. “It provides a way for artists at all stages and even local talent to reach audiences far beyond what they could in the past. Fan Pass is well-positioned to assist in the growth of each artist and, in many cases, lead the way to their discovery by millions of fans around the world,” he explained.
Artists on the platform earn revenue from fans’ purchases, including subscriptions, merchandise, tickets for exclusive virtual events, and generally from all of the content views or impressions on their channel. Fan Pass allows artists to track their content views and sales through their dashboard, showing real-time payout and earnings information.
As an added incentive, monthly contests are also organized with prizes or cash rewards for the artists with the greatest number of live event views. The April Artist Contest is already well underway, with artists already filling up the events calendar – including new artists introducing themselves to the online network. Prizes for the month have changed from those offered in previous months:
- First Place: Streaming Kit ($450 value) or $350 cash
- Second Place: Merch Collection ($300 value) or $200 cash
- Third Place: Custom Design ($100 value) or $50 cash
As a bonus to new artists, the first 25 to schedule, promote, and complete their first stream on Fan Pass will win a $25 prize.
Fans who want to subscribe to the platform to watch their favorite artists or discover new ones can subscribe to Fan Pass’s “Virtual Stage” for $3.99 a month or an annual rate of $38.20, saving 20% over paying monthly. A VIP All-Access subscription is available, providing fans with additional content and features, including live performances and online concerts, backstage artist access, livestreamed studio sessions, exclusive behind-the-scenes footage of music video or photoshoots, special interviews with artists, and streams that highlight an artist’s daily life.
The rapid growth of Fan Pass indicates this model is a successful approach to supporting artists and fans in maintaining engagement in an industry heavily affected by the ongoing pandemic, positioning Friendable in a leading role in the livestreaming industry. Even with venues potentially reopening to artists and fans, the livestreaming industry is expected to remain strong. Fan Pass is leveraging this expectation, offering a platform with exclusive content and pay-per-view concerts that are more affordable than in-person events, all while creating an ecosystem that embraces all kinds of fans, catering to the diehard fans and followers to create lasting connections. The app is available on both Android and Apple stores.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://nnw.fm/FDBL
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