- Friendable has seen a positive month over month growth trend across Facebook, Instagram and Twitter (3.8%) that is almost four times the industry average
- The current metrics, as described by CEO Robert A. Rositano, Jr. are key indicators of the company’s market penetration and next stages of growth
- The Fan Pass Live April contest will give the top five ticket selling artists the opportunity to win free music distribution for an entire year
Friendable (OTC: FDBL), a mobile technology and marketing company, has announced the addition of social media platform TikTok to its social media engagement and marketing efforts. The decision comes as the company continues to see a positive month-over-month trend across other platforms – with an overall positive engagement rate of 3.8% on Facebook, Twitter, and Instagram (https://nnw.fm/xUe7s). The industry average for social engagement rate for media is only 1%. Friendable also reported an overall increase of 5.4% for March 2022 across the three platforms (before commencing TikTok campaigns).
Robert A. Rositano, Jr., CEO of Friendable, explained that, as the company’s artist platform, business model and full 360 suite of services have become available, the team has been focusing its attention on extending reach, brand awareness, and partnerships, that provide more exposure to the company’s offerings. “In addition to being excited about the launch of TikTok to our digital campaigns, we have also achieved a 60.4% increase on Facebook page likes and increased our engagement rate by 7%, with the impression rate increasing by another 1.4%,” Rositano Jr. added. “Thank you to our team, our partners, and our shareholders, please stay tuned as we continue trending upward in what we believe are key indicators of our market penetration and preparation for next stages of growth.”
Key Insights – March 2022 – Facebook, Instagram, and Twitter
Total audience growth for the three platforms during March was up 6.1%, with the overall engagement rate increasing to 6.3%. Both Artist Republik and Fan Pass Live saw increases across social platforms:
Artist Republik
Facebook:
- Page Reach up 26%
- Post Engagement up 257%
- Page Likes up 70%
Instagram:
- Account Reach up 71.2%
- Account Engagement up 100%
Fan Pass Live
Facebook:
- People Reach up 10%
- Page Likes up 34%
Instagram:
- Account Reach up 18.4%
In January 2022, Friendable completed the acquisition of Artist Republik and FeaturedX. Together with the already successful Fan Pass Live artist platform, the company has positioned itself as the first 360 artist suite in the industry – offering independent musicians the ability to manage their own music from start to finish. Artists have several opportunities to earn revenue, from merchandise to ticket sales and monthly subscription fees for fans to exclusive artist-only contests.
Each month Friendable promotes an artist contest for those signed up on their platform. The contest is a way for artists to earn additional funds and increase their exposure. For April, the Fan Pass Live Instagram account, @fanpasslive, posted the newest contest – Stream to Win. The top five artists with the most ticket sales in April will win free unlimited music distribution for a year. It is easy to participate; join Fan Pass Live, set your ticket price, invite fans, and keep 100% of ticket sales! As a bonus, artists who promote three streams on Instagram and tag @fanpasslive can win a free Grow with Us Campaign ($10 value) to add listeners to Spotify and Soundcloud.
For more information, visit the company’s websites at www.Friendable.com or www.FanPassLive.com.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at https://nnw.fm/FDBL
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