- In January 2022, Friendable Inc. and its Fan Pass Live artist platform completed the acquisition of Artist Republik (including FeaturedX), creating the first 360 artist offering available to independent artists who desire total control of their music
- All efforts made since the acquisition have led to visible key indicators of growth and scale as reported by stripe merchant reporting – including revenue per subscriber, spend per customer, and subscriber lifetime value
- CEO Robert A. Rositano Jr. expressed admiration for his team, having only launched Fan Pass Live in 2020, and now seeing remarkable growth across the industry as the first 360 platform artist offering
Since acquiring Artist Republik (including FeaturedX) in January 2022, Friendable (OTC: FDBL) has seen consistent growth across all facets of the business. The company has recently reported on its first 100 days of growth for its 360 artist platform offering, with a lot of the increase in numbers being closely attributed to Friendable’s Fan Pass Live artist platform taking the Artist Republik brand under its wing and successfully upgrading systems, rebuilding technologies, migrating/consolidating support, cross-promoting the entire 360 artist offering, and integrating brand messaging (https://nnw.fm/oHlxi).
The company’s efforts have led to visible key indicators of growth and scale, allowing the focus to be on its delivery of targeted marketing messaging, industry word of mouth, and other forms of awareness that have led artists to Friendable’s Fan Pass Live artist platform offering. The key metrics being reported for Artist Republik during the first 100 days of 2022 include:
January 4, 2022 – April 21, 2022 (source: stripe merchant reporting)
- Revenue per Subscriber – up 107.3% (an average of $10.72 per subscriber)
- Spend per Customer – up 28.3% (an average of $34.12 per customer)
- Subscriber LTV (Lifetime Value) – up 168.5% (an average Lifetime Value of $214.45)
“The reward of seeing results continues to motivate and point our team in the right direction, as our collective efforts of testing, iterating, testing, testing, and more testing pay off. We must constantly look at the macro vision and direction, but it’s the micro-levels of detail that provide the most valuable data as we seek the next milestones in artist sign-ups, fan engagement, and conversions to purchases of all kinds which is what the above results are showing us,” Friendable CEO Robert A. Rositano Jr. stated.
He went on to explain that the company continues to be on the correct path, doing everything at a pace the business can keep up with, as it continues to explore new avenues and opportunities for explosive growth. “I can’t say it enough, but without our talented team internally and all of our partners, we would certainly never have made it to this place; it’s sometimes hard to believe how far we have come with the launch of our first artist offering less than 20 months ago, an acquisition just over three months ago, and the team continues to move through each challenge and deliver an amazing product with an unmatched level of support, and that’s not coming from me, this is straight from the artists and reviews being received by the Company,” Rositano Jr. added. “Thank you once again to my partner, brother, and CTO, Dean Rositano, our team, our partners, and our shareholders; 2022 has only just begun.”
The Fan Pass Live app is available on Google Play and Apple. Alternately, users can visit www.FanPassLive.com to sign up for the 7-day free trial, which provides an all-access VIP experience and is only $2.99 per month after the initial trial. Artists also receive revenue (up to 40%) from these subscriptions.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at https://nnw.fm/FDBL
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