- DeepMarkit is the only publicly listed company focused completely on gamification
- The company assists businesses in converting players into leads and leads into customers
- Analysts suggest that the global gamification market will be a $22 billion-plus industry by 2022
DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF), headquartered in Calgary, Alberta, develops and markets gamification technology to assist businesses in engaging consumers and other audiences. The company offers a robust patent-pending, ‘Gamification’ technology platform. Its management team has deep experience in creating and marketing premier gaming products.
DeepMarkit is the only publicly listed company centered on gamification. P&S Market Research estimates that the worldwide gamification market will be worth more than $22 billion by 2022 (http://nnw.fm/V4BWn). Expanding use of smartphones and mobile devices is creating a substantial base for the gamification market.
DeepMarkit is integrated with numerous partner distribution platforms as it pursues this significant market opportunity. The company helps businesses convert players into leads and leads into customers. The DeepMarkit platform integrates an array of gaming elements with interactive advertising and powerful visuals, including 3D images. The platform is suitable for multi-channel and omni-channel approaches, which integrate web, mobile and social media.
DeepMarkit’s conversion tools include social campaigns. The design of its high-end conversion tool aims to provide interactive experiences and reward participants via prizes. With this tool, businesses can convert unknown social media followers into known email subscribers, sending external traffic to a business’s website.
The company’s conversion tools also include its Gamify Slide Out. DeepMarkit offers monthly subscription plans, distributed by way of ecommerce platforms. The Basic Conversion Tool is designed to be functional in less than 10 minutes – fully integrated into a customer’s website. Gamify Slide Out converts website traffic into email subscribers.
Fundamentally, DeepMarkit’s platform enables businesses to create branded games. These games subsequently attract new customers and therefore generate sales, producing leads via data capture. MarTech Advisor (MTA) notes (http://nnw.fm/lOlZ7), “Data is widely available across departments today. The key lies in utilizing this data to drive more revenue – starting with high-quality lead generation.”
DeepMarkit’s proprietary promotions platform “Gamify” drew a $1.5 million investment from Allstate International LLC (Hong Kong). This investment gave Allstate a 10 percent stake in DeepMarkit. It also presents an opportunity to bring the Gamify platform into the burgeoning Asian gaming market. P&S Market Research also noted (http://nnw.fm/Y4HwC) that “Geographically, North America has been the largest contributor to the global gamification market revenue. Nevertheless, developing regions, which include Asia-Pacific, Latin America and Middle-East & Africa, are likely to show faster growth, during 2016 – 2022, compared with developed regions of North America and Europe.”
DeepMarkit’s sales strategy centers on continuing to add integration partners, thus increasing the company’s product visibility. Its sales strategy also includes cross marketing additional products such as social campaigns and surveys. DeepMarkit gains customers via its free product version of Gamify Slide Out. It then works to convert free customers into paying customers with its Enhanced Gamify Slide Out with paid features.
Gamify is available for free download on all major e-commerce platforms – including Shopify, BigCommerce, WooCommerce and as a plugin for WordPress – opening the door for easy and broad adoption.
For more information, visit the company’s website at www.DeepMarkit.com
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