- Customer engagement is crucial for online retailers
- Gamification platform employs game elements to engage website visitors
- Stake by Chinese investors provides potential entry to huge Asian market
In the 19th century, the maxim “build a better mousetrap, and the world will beat a path to your door” might have applied, but that was like… two hundred years ago, when consumer choices were rather limited and there was no internet. Marketplaces today are fiercely competitive, and the business that eschews marketing probably won’t survive for very long. Particularly online, marketing tools, like those provided by DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF), are crucial to attracting customers and converting their visits into sales.
The tech company is developing gamification technology that holds the promise of engaging customers more effectively. Since the launch of its e-commerce toolkit in March, the company has received over 125,000 reviews by email from merchants enjoying high conversion rates, verifiable indication that DeepMarkit’s customer acquisition tools have proven extremely beneficial to merchants (http://nnw.fm/OnE6Q).
Gamification is the incorporation of game elements into marketing. Games are universally appealing, because they stimulate and uplift our psyches. They are also an essential way of experiencing and learning about the real world. The cub that playfully chases its sibling is developing the speed required to capture antelope, which can do 55 mph. Again, Lewis Hamilton confessed recently “before he became a racer, he used to play F1 on his PlayStation.” Hamilton, who has won the world title four times, is the current Formula 1 champion (http://nnw.fm/e92UA).
Gamification activates many of the psychological attributes – achievement, competition, collection, collaboration and community – that make us play games. A game that awards points triggers our need for achievement, for example. One with levels fulfils our desire for status, while another that calls for teams fosters our sense of community. This means that cleverly employed game attributes can be used to generate customer leads, promote products and deliver rewards, as well as to build brand awareness and strengthen customer loyalty.
The DeepMarkit platform – Gamify – allows merchants to build branded games that provide incentives to website visitors, motivating them into actions that generate leads and result in sales. The Gamify platform integrates several gaming elements with interactive advertising and powerful visuals, including 3D images. It is flexible enough to fit campaigns of all sizes and is suitable for multi-channel and omni-channel approaches that incorporate web, mobile and social media.
In addition, the platform offers a selection of easily customizable gaming apps featuring a customer’s branded e-store, as well as tailored landing pages, technical support, real-time analytics, data collection and engaging marketing campaigns. The patent-pending app comes complete with unique user incentives that draw consumers in with games and prizes, which in turn engage shoppers, turning them into buyers and building brand loyalty. It is available via free download on major e-commerce platforms, including Shopify, BigCommerce and WooCommerce, and also as a plugin for WordPress, which opens the door for easy and broad adoption.
The market for tools like those offered by DeepMarkit is expanding rapidly. A recent report by P&S Market Research calls for “the global gamification market… to touch $22,913.0 million by 2022,” driven by the growing involvement of people in social sites, high adoption of gamification in corporate and institutions and growing penetration of gadgets and display devices. That would mean a CAGR of 41.8 percent during the forecast period; the market was $1,698.7 million in 2015 (http://nnw.fm/iZPY2).
In June 2017, the Gamify platform attracted a $1.5 million investment from Allstate International LLC in Hong Kong. The investment gave Allstate a 10 percent stake in DeepMarkit. It provides an opportunity to bring the Gamify platform into the huge Asian gaming market. Ironically, with so much at stake, DeepMarkit is obviously not playing games.
For more information, visit the company’s website at www.DeepMarkit.com
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